Director de Marketing Digital y eCommerce

Placements24; Tlaquepaque; Hybrid; MXN 1,400,000 - 2,000,000; Full time

Benefits offered by this job

Competitive salary

Performance bonuses

Comprehensive health benefits

Retirement savings plan

Professional development opportunities

Hybrid work model

Job summary

Placements24 in Tlaquepaque, Jalisco seeks a Director of Digital Marketing and eCommerce to lead the online strategy and execution. You will drive brand awareness, customer acquisition, and revenue growth through digital channels, overseeing the eCommerce platform and leveraging data analytics.

The role demands 8+ years in digital marketing/eCommerce with leadership experience, strong SEO/SEM, and a proven ability to optimize campaigns and budgets while mentoring a team.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or related field.
• Master's degree is a plus.
• 8+ years in digital marketing/eCommerce with leadership experience.
• Proven success with digital campaigns and ROI.
• Strong SEO/SEM, social media, email, and content strategy.

Responsibilities

• Develop and execute a comprehensive digital marketing strategy.
• Oversee website management, UX, and CRO for the eCommerce platform.
• Manage channels: SEO, SEM, social, email, content marketing.
• Analyze data and campaign performance; provide actionable insights.
• Lead budgeting and ROI optimization for digital initiatives.

Skills

Digital marketing leadership

SEO/SEM

Ecommerce management

Team leadership

Budget & ROI

Analytics & data-driven

Education

Bachelor's in Marketing/Business

Master's degree (preferred)

Tools

Shopify

Magento

WooCommerce

Google Analytics

Job description

About the Role

Our client is seeking an innovative and results-oriented Director of Digital Marketing and eCommerce to lead their online strategy and execution in Tlaquepaque, Jalisco . This senior management position requires a visionary leader who can drive brand awareness, customer acquisition, and revenue growth through digital channels. You will be responsible for developing and implementing comprehensive digital marketing campaigns, optimizing the eCommerce platform, and leveraging data analytics to enhance customer experience and drive conversions. The ideal candidate has a deep understanding of the digital landscape, a proven ability to manage cross-functional teams, and a passion for leveraging technology to achieve business goals.

Key Responsibilities

• Develop and execute a comprehensive digital marketing strategy to achieve business objectives.
• Oversee all aspects of the eCommerce platform, including website management, user experience, and conversion rate optimization.
• Manage digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing.
• Analyze marketing data and campaign performance, providing insights and recommendations for improvement.
• Manage the digital marketing budget, ensuring optimal allocation of resources and ROI.
• Lead and mentor a team of digital marketing and eCommerce professionals.
• Stay abreast of the latest trends and technologies in digital marketing and eCommerce.
• Collaborate with sales, product development, and customer service teams to ensure a seamless customer journey.
• Develop and manage online advertising campaigns across various platforms.
• Identify opportunities for innovation and growth within the digital space.

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Master's degree is a plus.
• Minimum of 8 years of progressive experience in digital marketing and eCommerce, with at least 3 years in a leadership role.
• Proven track record of developing and executing successful digital marketing strategies and campaigns.
• Strong understanding of SEO, SEM, social media marketing, email marketing, and content strategy.
• Experience with eCommerce platforms (e.g., Shopify, Magento, WooCommerce) and analytics tools (e.g., Google Analytics).
• Excellent leadership, communication, and project management skills.
• Demonstrated ability to analyze data and translate insights into actionable strategies.
• Experience in managing budgets and optimizing marketing spend.
• Proficiency in A/B testing and conversion rate optimization techniques.
• Familiarity with the market in Tlaquepaque, Jalisco is beneficial.

Benefits

• competitive salary
• performance bonuses
• comprehensive health benefits
• retirement savings plan
• opportunities for professional development
• The hybrid work model allows for a flexible work arrangement, combining office-based collaboration in Tlaquepaque with remote work flexibility.