Especialista en Marketing Digital y E-commerce para el Caribe Mexicano

Placements24; Cancún; Hybrid; MXN 420,000 - 660,000; Full time

Benefits offered by this job

Fully remote role

Professional development opportunities

Job summary

Placements24 is seeking a Digital Marketing and E-commerce Specialist to drive online sales and expand our brand presence across platforms. This fully remote role lets you work from anywhere in Mexico while shaping marketing strategy.

You'll lead SEO/SEM, email, content, and social campaigns; optimize Shopify/WooCommerce stores; analyze data with Google Analytics and Ads Manager; collaborate with cross-functional teams.

Qualifications

• Proven Digital Marketing or E-commerce experience.
• Strong SEO/SEM knowledge and analytics skills.
• Experience managing social media for a brand.

Responsibilities

• Develop comprehensive digital marketing strategies (SEO, SEM, email, social).
• Manage and optimize Shopify/WooCommerce stores to boost UX and sales.
• Create engaging social media content for platforms like Facebook, Instagram, TikTok.
• Analyze website traffic and campaign data with Google Analytics to identify trends.
• Collaborate with cross-functional teams to ensure consistent brand messaging.
• Oversee paid advertising budgets and ROI across channels.
• Stay updated on digital marketing trends and best practices.
• Conduct market research and competitive analysis to inform strategy.

Skills

SEO/SEM

Social media

E-commerce

Data analysis

Content creation

Remote collaboration

Spanish fluency

Education

Bachelor's in Marketing/Business/Communications

Tools

Shopify

WooCommerce

Google Analytics

Google Ads

Meta Ads Manager

Job description

About the Role

Our client, a leading e-commerce innovator, is seeking a highly motivated and results-driven Digital Marketing and E-commerce Specialist to join their dynamic team. This is a fully remote, career-defining opportunity for a passionate individual to shape and execute online marketing strategies for our growing brand presence. You will be instrumental in driving online sales, enhancing customer engagement, and expanding our digital footprint across various platforms. The ideal candidate is a strategic thinker with a deep understanding of the e-commerce landscape and social media trends. As a remote-first role, we foster a collaborative virtual environment where your contributions are valued and recognized. This position offers the chance to work from anywhere within Mexico, bringing your expertise to a forward-thinking company.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies, including SEO, SEM, email marketing, and social media advertising.
• Manage and optimize e-commerce platforms to improve user experience, conversion rates, and overall sales performance.
• Create engaging content for social media channels (Facebook, Instagram, TikTok, etc.) to build brand awareness and community.
• Analyze website traffic, sales data, and campaign performance using tools like Google Analytics to identify trends and opportunities.
• Collaborate with cross-functional teams to ensure consistent brand messaging and integrated marketing campaigns.
• Manage paid advertising budgets and ensure a strong ROI on all digital initiatives.
• Stay up-to-date with the latest digital marketing trends, technologies, and best practices.
• Conduct market research and competitor analysis to inform strategic decisions.

Requirements

• Proven experience as a Digital Marketing Specialist, E-commerce Manager, or similar role.
• Strong understanding of SEO/SEM principles and best practices.
• Demonstrable experience managing social media platforms for business.
• Proficiency in e-commerce platforms (e.g., Shopify, WooCommerce) and digital marketing tools (e.g., Google Analytics, Google Ads, Meta Ads Manager).
• Excellent analytical skills and ability to interpret data to drive decisions.
• Creative thinking and ability to generate innovative marketing ideas.
• Strong written and verbal communication skills in Spanish.
• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Experience in remote team collaboration and self-management.

Benefits

Our client offers a competitive salary package, opportunities for professional development, and the flexibility of a fully remote work environment. You'll be part of an innovative company culture that values creativity and collaboration. Enjoy the freedom to work from any location within Mexico, balancing your career with your lifestyle. This role provides significant opportunities for growth and the chance to make a real impact on a rapidly expanding business. We are committed to fostering a supportive and inclusive remote workplace where every team member can thrive.