Estratega de Marketing Digital para E-commerce

Placements24; Chihuahua; Hybrid; MXN 446,000 - 781,000; Full time

Job summary

Placements24 in Ciudad Juárez, Chihuahua is seeking a highly skilled Digital Marketing Strategist. The role supports e-commerce growth with remote options, focusing on SEO/SEM, social media, content and email marketing.

You will analyze data to drive traffic, conversions, and sales, and collaborate with internal teams and external agencies to ensure brand consistency. The ideal candidate has 5+ years in digital marketing strategy, strong analytics, and experience with marketing automation and

Qualifications

• Minimum of 5 years of digital marketing strategy experience, with e-commerce focus.
• Proven expertise in SEO, SEM, social media, content marketing and email marketing.
• Strong data interpretation skills and ability to translate insights into actions.
• Familiarity with marketing automation tools and CRM systems.
• Experience with A/B testing and conversion rate optimization.

Responsibilities

• Develop and execute comprehensive digital marketing strategies for e-commerce.
• Oversee SEO initiatives including keyword research and technical audits.
• Manage paid campaigns (PPC, social ads) to maximize ROI.
• Create content marketing plans to attract and retain customers.
• Design and manage email campaigns with segmentation and automation.
• Analyze website and campaign data using Google Analytics.
• Collaborate with teams and agencies to ensure brand consistency.
• Identify trends and propose innovative digital solutions.
• Monitor competitors and market trends for opportunities.

Skills

Digital strategy

SEO

SEM

Social media

Content marketing

Email marketing

A/B testing

CRO

Analytics

CRM

Marketing automation

Education

Bachelor's degree in Marketing

Tools

Google Analytics

Marketing automation tools

CRM systems

A/B testing tools

Job description

About the Role Our client, a dynamic force in the e-commerce sector, is seeking a highly skilled Digital Marketing Strategist to contribute to their operations, with the possibility of remote work. This role, based in **Ciudad Juárez, Chihuahua**, will focus on designing, implementing, and managing cutting-edge digital marketing strategies to drive traffic, increase conversions, and boost online sales for our client's diverse product catalog. The ideal candidate will possess a deep understanding of SEO, SEM, social media marketing, content marketing, and email marketing, with a proven track record of success in the e-commerce space. You will be instrumental in shaping the online presence and growth trajectory of our client. We are looking for an analytical, creative, and forward-thinking individual ready to make a significant impact from **Ciudad Juárez, Chihuahua** or remotely.

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies that align with e-commerce objectives and target audience engagement.
• Oversee SEO initiatives, including keyword research, on-page and off-page optimization, and technical SEO audits.
• Manage and optimize paid advertising campaigns (PPC, social media ads) across various platforms to maximize ROI.
• Develop and implement effective content marketing strategies to attract and retain customers.
• Design and manage email marketing campaigns, including segmentation, automation, and performance analysis.
• Analyze website traffic, user behavior, and campaign performance data using tools like Google Analytics.
• Collaborate with internal teams and external agencies to ensure brand consistency and campaign effectiveness.
• Identify emerging digital marketing trends and technologies and propose innovative solutions.
• Monitor competitor activities and market trends to identify opportunities for competitive advantage.

Requirements

• Minimum of 5 years of experience in digital marketing strategy, with a significant focus on e-commerce.
• Proven expertise in SEO, SEM, social media marketing, content marketing, and email marketing.
• Strong analytical skills with the ability to interpret data and translate it into actionable insights.
• Proficiency in marketing automation tools and CRM systems.
• Experience with A/B testing and conversion rate optimization (CRO).
• Excellent written and verbal communication skills in Spanish and English.
• Demonstrated ability to manage multiple projects and meet deadlines.
• Bachelor's degree in Marketing, Digital Media, Business, or a related field.
• Experience working with businesses in **Ciudad Juárez, Chihuahua** or remote clients is highly valued.

Benefits

• Competitive compensation package, commensurate with experience.
• Flexible working hours and a remote work option.
• Opportunity to work on diverse and challenging e-commerce projects.
• Professional growth and development opportunities.
• Collaborative environment with a focus on innovation.
• Direct impact on the growth and success of our client's online business.