Especialista en Marketing Digital y Comercio Electrónico (Remoto)

Placements24; Tlaquepaque; Hybrid; MXN 420.000 - 660.000; Vollzeit

Benefits dieser Stelle

Fully remote work arrangement

Competitive salary

Professional development opportunities

Performance-based bonuses

Zusammenfassung

Placements24 is seeking a highly skilled Especialista en Marketing Digital y Comercio Electrónico to join a fully remote team. You will drive online sales, enhance customer engagement, and optimize the digital presence across channels including SEO/SEM, social media, email, and content creation.

The role requires a strong analytics mindset, proactive trend-spotting, and the ability to manage multiple campaigns in a fast-paced environment from anywhere in Mexico.

Qualifikationen

• Proven experience in digital marketing and e-commerce with a strong portfolio.
• In-depth knowledge of SEO, SEM, social media marketing, content marketing, and email marketing.
• Proficiency with digital analytics tools such as Google Analytics and Google Ads.
• Experience with e-commerce platforms (Shopify, Magento, WooCommerce) is a plus.
• Excellent written and verbal communication in Spanish; English is an advantage.
• Strong analytical skills to interpret data and derive actionable insights.
• Self-motivated, highly organized, and able to manage multiple projects remotely.
• Bachelor's degree in Marketing or related field.
• Creative thinker with a passion for innovation in digital space.
• Experience with graphic design tools or video editing is a bonus.

Aufgaben

• Develop and implement digital marketing strategies to drive traffic, engagement, and conversions.
• Manage and optimize paid advertising campaigns (SEM, social) to maximize ROI.
• Oversee SEO initiatives to improve organic rankings and traffic.
• Create and curate content for social media, blogs, and email campaigns.
• Analyze website traffic and campaign performance using analytics tools.
• Identify and implement A/B testing to improve usability and conversions.
• Manage email marketing, including segmentation and automation.
• Stay current with digital marketing and e-commerce trends.
• Collaborate with cross-functional teams to ensure brand consistency.
• Prepare regular performance reports with insights and recommendations.

Kenntnisse

Digital marketing

E-commerce

SEO/SEM

Content marketing

Email marketing

Analytics

Remote work

Ausbildung

Bachelor's degree in Marketing

Tools

Google Analytics

Google Ads

Social media ads

Jobbeschreibung

About the Role

Our client, a leading e-commerce platform, is seeking a highly skilled and creative Especialista en Marketing Digital y Comercio Electrónico to join their fully remote team. This position, based with remote flexibility, will focus on driving online sales, enhancing customer engagement, and optimizing our client's digital presence. You will be responsible for developing and executing innovative digital marketing strategies across various channels, including social media, SEO/SEM, email marketing, and content creation. This is a fantastic opportunity for a digitally-savvy professional to make a significant impact in a fast-paced, growth-oriented environment. If you are passionate about e-commerce, possess a strong analytical mindset, and excel in a remote work setting, This role requires a proactive approach to staying ahead of digital trends and driving measurable results for our client's online business.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies to drive traffic, engagement, and conversions for the e-commerce platform.
• Manage and optimize paid advertising campaigns (SEM, social media ads) to maximize ROI.
• Oversee SEO initiatives to improve organic search rankings and drive relevant traffic.
• Create and curate engaging content for social media platforms, blog posts, and email marketing campaigns.
• Analyze website traffic, user behavior, and campaign performance using tools like Google Analytics.
• Identify and implement A/B testing strategies to optimize website usability and conversion rates.
• Manage email marketing campaigns, including segmentation, automation, and performance tracking.
• Stay up-to-date with the latest trends and best practices in digital marketing and e-commerce.
• Collaborate with cross-functional teams (design, product, sales) to ensure cohesive brand messaging and customer experience.
• Prepare regular reports on digital marketing performance, insights, and recommendations for improvement.

Requirements

• Proven experience in digital marketing and e-commerce, with a strong portfolio of successful campaigns.
• In-depth knowledge of SEO, SEM, social media marketing, content marketing, and email marketing.
• Proficiency in using digital analytics tools such as Google Analytics, Google Ads, and social media advertising platforms.
• Experience with e-commerce platforms (e.g., Shopify, Magento, WooCommerce) is a plus.
• Excellent written and verbal communication skills in Spanish. Proficiency in English is an advantage.
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Self-motivated, highly organized, and able to manage multiple projects effectively in a remote environment.
• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• Creative thinking and a passion for innovation in the digital space.
• Experience with graphic design tools or video editing is a bonus.

Benefits

• Fully remote work arrangement offering maximum flexibility and work-life balance.
• Competitive salary commensurate with experience.
• Opportunities for professional development and skill enhancement.
• Performance-based bonuses and incentives.
• Access to cutting-edge digital marketing tools and resources.
• Collaborative and supportive online team environment.
• Contribution to employee well-being programs.
• Generous paid time off policy.
• Opportunities to work with a growing and innovative e-commerce brand.
• Direct impact on the online success of the business.