Especialista en Marketing Digital y Optimización Web

Placements24; Mexicali; Hybrid; MXN 420,000 - 520,000; Full time

Benefits offered by this job

Performance-based bonus

Fully remote

Professional growth opportunities

Job summary

Placements24 is seeking a Digital Marketing and Web Optimization Specialist to join their team remotely. This role focuses on enhancing online user experience and maximizing conversion rates through marketing campaigns and CRO techniques.

You will conduct A/B tests, analyze analytics, optimize SEO/SEM, and collaborate with design and development to drive online sales. The ideal candidate brings 4+ years of data-driven digital marketing experience and fluent Spanish.

Qualifications

• 4+ years of digital marketing with CRO and UX focus.
• Experience planning and executing A/B tests and analyzing results.
• Proficiency with web analytics and CRO platforms.
• Strong SEO, SEM, social media, and email marketing knowledge.
• Excellent analytical and problem-solving skills with a data-driven approach.
• Experience with user journey mapping and usability testing.
• Fluent in Spanish; able to work remotely.

Responsibilities

• Create and manage digital marketing campaigns across channels.
• Plan and run A/B tests to optimize conversions.
• Analyze user behavior to improve UX.
• Monitor site metrics like traffic, bounce rate, and conversions.
• Conduct keyword research and implement SEO best practices.
• Manage paid campaigns to maximize ROI.
• Collaborate with design and development teams on website changes.
• Stay updated on digital marketing trends, CRO, and UX.
• Generate regular performance and optimization reports.

Skills

Digital marketing

Web optimization

CRO

A/B testing

UX

Google Analytics

Optimizely

VWO

SEO

SEM

Spanish

Education

Bachelor's degree in Marketing

Tools

Google Analytics

Optimizely

VWO

SEMrush

Excel

Job description

About the Role

Our client, a prominent and innovative e-commerce company, is seeking a talented Digital Marketing and Web Optimization Specialist to join their team. This fully remote position is perfect for a data-driven professional passionate about enhancing online user experience and maximizing conversion rates. You will be responsible for developing and implementing strategies that improve website performance, streamline the customer journey, and drive online sales through both marketing efforts and website optimization techniques. The ideal candidate has a strong understanding of digital marketing channels, a keen eye for user experience (UX), and proven experience in A/B testing and conversion rate optimization (CRO). This is an exciting opportunity to make a significant impact on our client's growth from the comfort of your home office.

Key Responsibilities

• Develop and execute digital marketing campaigns across various channels including SEM, social media, email, and affiliate marketing.
• Plan and implement A/B tests and other experiments to optimize website conversion rates (CRO).
• Analyze website user behavior, identify pain points, and propose solutions to improve user experience (UX).
• Monitor key website performance metrics, including traffic, bounce rate, time on site, and conversion rates.
• Conduct keyword research and implement SEO best practices to improve organic search visibility.
• Manage and optimize paid advertising campaigns to ensure maximum ROI.
• Collaborate with design and development teams to implement website changes and improvements.
• Stay updated on the latest digital marketing trends, CRO techniques, and UX best practices.
• Generate regular reports on campaign performance and website optimization efforts.

Requirements

• Minimum of 4 years of experience in digital marketing, with a strong focus on web optimization, CRO, and UX.
• Proven experience in planning and executing A/B tests and analyzing results.
• Proficiency in web analytics tools (e.g., Google Analytics) and CRO platforms (e.g., Optimizely, VWO).
• Strong understanding of SEO, SEM, social media marketing, and email marketing.
• Excellent analytical and problem-solving skills with a data-driven approach.
• Experience with user journey mapping and website usability testing.
• Strong written and verbal communication skills in Spanish.
• Ability to work independently and manage multiple projects effectively in a remote setting.
• Bachelor's degree in Marketing, Digital Media, Business, or a related field.

Benefits

• Competitive salary and performance-based bonus opportunities.
• Fully remote work arrangement, offering exceptional flexibility.
• Significant opportunities for professional growth and skill development in digital marketing and optimization.
• Chance to directly influence website performance and online sales.
• Dynamic and innovative work environment.
• Access to cutting-edge tools and technologies for optimization.