Hybrid E-commerce Analyst & CRO Specialist

Placements24; Tijuana; Hybrid; MXN 300,000 - 540,000; Full time

Benefits offered by this job

Competitive salary

Health benefits

Professional development

Hybrid work model

Modern workspace

Flexible working arrangements

Growth opportunities

Job summary

Placements24 is seeking an E-commerce Specialist & Digital Analyst for our client in Tijuana, Baja California. The role focuses on optimizing the online customer journey, driving sales, and delivering data-driven insights.

You will monitor KPIs with Google Analytics, run CRO and A/B tests, manage product listings, and support digital campaigns. The position offers a hybrid work model balancing in-office collaboration with remote work.

Qualifications

• Proven experience in e-commerce management, digital marketing, or a related analytical role.
• Strong proficiency in Google Analytics and other web analytics platforms.
• Demonstrated experience with A/B testing and conversion rate optimization (CRO) techniques.
• Excellent analytical and problem-solving skills, with a keen attention to detail.
• Familiarity with e-commerce platforms (e.g., Shopify, Magento) and marketing automation tools.
• Strong understanding of SEO principles and their impact on e-commerce.
• Effective communication and presentation skills in Spanish.
• Bachelor's degree in Business, Marketing, Statistics, Economics, or a related field.
• Ability to work effectively in a hybrid work environment.
• Experience in the Mexican e-commerce market is a plus.

Responsibilities

• Analyze e-commerce website performance using analytics to identify trends and bottlenecks.
• Monitor and report on key e-commerce KPIs such as conversion rate and AOV.
• Develop and implement strategies for A/B testing and CRO to improve UX and sales.
• Manage product listings, descriptions, images, and pricing on the e-commerce platform.
• Assist digital marketing campaigns (email, social, paid search) and track performance.
• Collaborate with marketing, IT, and operations to ensure smooth e-commerce operations.
• Identify opportunities for website improvements based on data and customer feedback.
• Prepare regular reports for management with performance insights.
• Stay updated on e-commerce best practices and industry trends.

Job description

Placements24 is seeking an E-commerce Specialist & Digital Analyst for our client in Tijuana, Baja California. The role focuses on optimizing the online customer journey, driving sales, and delivering data-driven insights.

You will monitor KPIs with Google Analytics, run CRO and A/B tests, manage product listings, and support digital campaigns. The position offers a hybrid work model balancing in-office collaboration with remote work.