Especialista en Ventas Online y Experiencia Digital

Placements24; Región Centro; Ibrido; MXN 279.000 - 469.000; Tempo pieno

Vantaggi offerti da questo lavoro

Salario competitivo

Trabajo 100% remoto

Desarrollo profesional

Descrizione del lavoro

Placements24 busca un Especialista en Ventas Online y Experiencia Digital para liderar nuestra presencia digital desde cualquier lugar de México. Serás responsable de optimizar tiendas y marketplaces, crear contenido atractivo y mejorar la experiencia de compra en cada interacción.

Trabajarás de forma remota, reportando al equipo de marketing y producto, desarrollando estrategias para aumentar ventas, retención y satisfacción del cliente, y manteniéndote al día con tendencias de ecommerce y

Competenze

• Experiencia en gestión de ecommerce, marketing digital o campo relacionado.
• Conocimiento sólido de SEO, SEM, redes sociales y marketing de contenidos.
• Experiencia con plataformas ecommerce (Shopify, Magento) y herramientas analíticas (Google Analytics).
• Excelentes habilidades de comunicación en español.
• Capacidad para crear contenido digital atractivo.
• Capacidad de analizar datos y traducir insights en estrategias.
• Trabajo autónomo y remoto.
• Licenciatura en Marketing, Comunicaciones, Negocios o afín es preferente.
• Demostrada capacidad para mejorar ventas online y engagement.

Mansioni

• Gestionar y optimizar el sitio web y marketplaces de la empresa.
• Desarrollar y ejecutar estrategias de marketing digital para impulsar tráfico y ventas.
• Crear descripciones de productos, copy y contenido visual para canales digitales.
• Analizar métricas de rendimiento y comportamiento de usuarios para identificar mejoras.
• Aplicar prácticas de SEO para mejorar visibilidad y ranking.
• Gestionar interacciones con clientes a través de canales digitales y respuestas oportunas.
• Colaborar con marketing y producto para campañas y consistencia de marca.
• Mantenerse al día con tendencias en ecommerce, marketing digital y experiencia del cliente.
• Desarrollar e implementar estrategias de retención y programas de lealtad.

Conoscenze

gestión ecommerce

marketing digital

SEO

SEM

marketing de contenidos

análisis de datos

contenido digital

comunicación en español

trabajo remoto

Formazione

Licenciatura en Marketing, Comunicaciones o afín

Strumenti

Shopify

Magento

Google Analytics

Descrizione del lavoro

About the Role

Our client is seeking a motivated and digitally-savvy Especialista en Ventas Online y Experiencia Digital to join their growing team. This fully remote position is crucial for enhancing our online presence and driving e-commerce sales across all digital platforms. The successful candidate will be responsible for creating engaging online content, optimizing user journeys, and ensuring a seamless shopping experience for our customers nationwide. If you are passionate about digital marketing, e-commerce, and creating exceptional online customer experiences, this role is for you. This position offers the flexibility of working from anywhere within Mexico, fostering a healthy work-life balance.

Key Responsibilities

• Manage and optimize the company's e-commerce website and online marketplaces.
• Develop and execute digital marketing strategies to drive online traffic and sales.
• Create compelling product descriptions, marketing copy, and visual content for digital channels.
• Analyze website performance metrics, user behavior, and sales data to identify areas for improvement.
• Implement SEO best practices to enhance online visibility and search rankings.
• Manage customer interactions and inquiries through various digital channels, ensuring timely and effective responses.
• Collaborate with the marketing and product teams to ensure brand consistency and effective campaign execution.
• Stay updated on the latest trends in e-commerce, digital marketing, and customer experience.
• Develop and implement strategies for customer retention and loyalty programs.

Requirements

• Proven experience in e-commerce management, digital marketing, or a related field.
• Strong understanding of SEO, SEM, social media marketing, and content marketing principles.
• Experience with e-commerce platforms (e.g., Shopify, Magento) and analytics tools (e.g., Google Analytics).
• Excellent written and verbal communication skills in Spanish.
• Proficiency in creating engaging digital content.
• Ability to analyze data and translate insights into actionable strategies.
• Self-motivated and able to work independently in a remote setting.
• Bachelor's degree in Marketing, Communications, Business, or a related field is preferred.
• Demonstrated ability to improve online sales and customer engagement.

Benefits

• This role offers a competitive salary, the flexibility of a fully remote work arrangement, and opportunities for professional development.
• Employees benefit from a collaborative online work environment, access to the latest digital tools, and the chance to significantly impact the company's online growth.
• We offer a supportive culture that values innovation and individual contribution.