Especialista en Marketing Digital y E-commerce (Retail)

Placements24; Mérida; Hybride; MXN 240 000 - 420 000; Plein temps

Avantages offerts par ce poste

Fully remote

Career development

Work-life balance

Résumé du poste

Placements24 is partnering with a rapidly growing online retailer to hire an Especialista en Marketing Digital y E-commerce (Retail). This fully remote role supports our client’s Mérida market presence and broader e-commerce growth.

You will develop strategies, optimize SEO/SEM, manage social campaigns, content, email marketing, and analytics to drive traffic and sales. Ideal candidates bring proven digital marketing and ecommerce experience, proficiency with Google Analytics and Google Ads, and

Qualifications

• Proven experience as a Digital Marketing Specialist or E-commerce Specialist, preferably in the retail sector.
• Strong understanding of SEO, SEM, social media marketing, content marketing, and email marketing.
• Proficiency with Google Analytics, Google Ads, social media management platforms, and email marketing software.
• Experience with e-commerce platforms (Shopify, Magento) is a plus.

Responsabilités

• Develop and implement comprehensive digital marketing strategies to increase online visibility and drive e-commerce sales.
• Manage and optimize SEO and SEM campaigns.
• Plan and execute social media marketing strategies across various platforms.
• Create engaging content for website, blog, and social channels.
• Manage email marketing campaigns to nurture leads and drive retention.
• Analyze website traffic and campaign performance using analytics tools.
• Identify trends to optimize marketing ROI.
• Collaborate with web development and design teams to improve conversions.
• Stay up-to-date with digital marketing trends and tools.
• Manage online advertising budgets effectively.

Connaissances

SEO

SEM

Social media

Content marketing

Email marketing

Analytics

A/B testing

Conversion rate optimization

Formation

Bachelor's degree in Marketing, Digital Media, Business, or related field

Outils

Google Analytics

Google Ads

Email marketing software

Social media management platforms

Shopify

Magento

Description du poste

About the Role

Our client, a rapidly expanding player in the online retail space, is actively seeking a talented and results-driven Especialista en Marketing Digital y E-commerce (Retail) to join their team. This role is entirely remote, offering flexibility and the opportunity to work from anywhere. You will be responsible for developing and executing digital marketing strategies to drive traffic, engagement, and sales for our client's e-commerce platforms. The ideal candidate has a strong understanding of SEO, SEM, social media marketing, content marketing, and e-commerce best practices. If you are passionate about digital growth and have a proven ability to manage successful online campaigns, this role based in the energetic market of Mérida, Yucatán, MX (remote) is for you. We are looking for a creative thinker with strong analytical skills to optimize online performance.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies to increase online visibility and drive e-commerce sales.
• Manage and optimize Search Engine Optimization (SEO) and Search Engine Marketing (SEM) campaigns.
• Plan and execute social media marketing strategies across various platforms.
• Create engaging and relevant content for the website, blog, and social media channels.
• Manage email marketing campaigns to nurture leads and drive customer retention.
• Analyze website traffic, user behavior, and campaign performance using analytics tools (e.g., Google Analytics).
• Identify trends and insights to optimize digital marketing efforts and maximize ROI.
• Collaborate with web development and design teams to enhance user experience and conversion rates.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Manage online advertising budgets effectively.

Requirements

• Proven experience as a Digital Marketing Specialist or E-commerce Specialist, preferably in the retail sector.
• Strong understanding of SEO, SEM, social media marketing, content marketing, and email marketing.
• Proficiency in using digital marketing tools such as Google Analytics, Google Ads, social media management platforms, and email marketing software.
• Experience with e-commerce platforms (e.g., Shopify, Magento) is a plus.
• Excellent analytical skills and the ability to interpret data to drive decisions.
• Strong written and verbal communication skills.
• Ability to work independently and manage multiple projects in a remote environment.
• Bachelor's degree in Marketing, Digital Media, Business, or a related field.
• Experience with A/B testing and conversion rate optimization.
• A creative mindset with a passion for digital innovation in the Yucatán market or beyond.

Benefits

• Our client offers a competitive salary and a comprehensive benefits package, including health, dental, and vision insurance.
• This role provides a fully remote work arrangement, allowing for exceptional work-life balance.
• Opportunities for professional development and career advancement in the digital marketing and e-commerce field are readily available.
• Join a forward-thinking team and play a key role in driving the online success of a growing retail brand from anywhere, with a focus on impacting the Mérida market.