Digital Strategy & Growth Lead

Richemont (Cartier/Van Cleef); México; On-site; MXN 900,000 - 1,300,000; Full time

Job summary

Montblanc in Mexico is seeking a senior digital marketing leader to define and implement our local digital strategy in alignment with global plans. You will oversee campaigns, content development, audience targeting, and value proposition integration across channels.

You will analyze customer segments, map journeys, coach the team, manage budgets, and drive capability-building initiatives. A Bachelor's degree and extensive digital marketing experience, with proven managerial skills, are required.

Qualifications

• Bachelor's degree required.
• Extensive digital marketing experience.
• Proven managerial experience directing teams and resources.

Responsibilities

• Define and implement the digital marketing strategy and plan across channels.
• Plan and execute digital marketing campaigns including content, audience, and value proposition integration.
• Identify opportunities and trends to support capability-building initiatives.
• Conduct analyses to understand customer segments and improve the customer experience.
• Lead and coach the team to achieve local business goals and performance objectives.

Skills

Digital marketing

Education

Bachelor's degree or equivalent level

Job description

Montblanc in Mexico is seeking a senior digital marketing leader to define and implement our local digital strategy in alignment with global plans. You will oversee campaigns, content development, audience targeting, and value proposition integration across channels.

You will analyze customer segments, map journeys, coach the team, manage budgets, and drive capability-building initiatives. A Bachelor's degree and extensive digital marketing experience, with proven managerial skills, are required.