Digital Marketing Strategy Lead

Fashion United; México; On-site; MXN 600,000 - 900,000; Full time

Job summary

Montblanc is seeking a Digital Business Manager to drive the digital strategy for the Maison/entity and ensure alignment with regional objectives. You will lead the digital marketing function, plan and execute campaigns, and translate customer insights into actionable plans across channels.

The role requires extensive digital marketing experience and proven managerial skills to guide teams toward ambitious business goals within tight timelines.

Qualifications

• Bachelor's Degree or equivalent level required.
• Extensive experience in digital marketing.
• Proven managerial experience supervising teams and resources.

Responsibilities

• Define and implement the digital marketing strategy and plan aligned with corporate objectives.
• Plan and execute digital marketing campaigns across channels.
• Identify opportunities and trends; support capability-building initiatives.
• Analyze customer segments and provide actionable recommendations.
• Use voice of the customer, journey mapping and touchpoint analysis to address pain points.
• Communicate local action plans to the team and align with the broader strategy.
• Set objectives and supervise team performance; support performance reviews.
• Develop and execute marketing plans for products and services within frameworks.
• Monitor budgets and report variances to senior colleagues.
• Provide coaching and development opportunities to team members.

Skills

Digital marketing

Leadership / people management

Strategic planning

Education

Bachelor's degree or equivalent

Job description

Montblanc is seeking a Digital Business Manager to drive the digital strategy for the Maison/entity and ensure alignment with regional objectives. You will lead the digital marketing function, plan and execute campaigns, and translate customer insights into actionable plans across channels.

The role requires extensive digital marketing experience and proven managerial skills to guide teams toward ambitious business goals within tight timelines.