Digital Business Manager

Montblanc; Ciudad de México; On-site; MXN 600,000 - 900,000; Full time

Job summary

Richemont Mexico City is seeking an experienced digital marketing leader to implement the regional digital strategy for the Maison entities. You will define and execute marketing plans for digital channels, ensuring alignment with the brand's objectives.

You will manage campaigns, analyze customer insights, map journeys, and guide the local team to deliver high-impact initiatives. A Bachelor's degree and proven managerial experience are required.

Qualifications

• Bachelor's Degree or equivalent level required.
• Extensive experience in digital marketing.
• Proven managerial experience supervising teams and resources.
• Ability to guide others in complex situations.

Responsibilities

• Define and implement the digital marketing strategy and plan.
• Plan and execute digital marketing campaigns across channels.
• Identify opportunities and trends in the digital landscape.
• Conduct analyses to understand customer needs and improve CX.
• Coach and develop local marketing team.

Skills

Digital marketing

Team leadership

Campaign planning

Data analysis

Education

Bachelor's degree or equivalent

Job description

Marketing Mexico City, MXPermanentReference code: JR135183Since MONTBLANC revolutionized writing culture in 1906 with the first spill-proof fountain pen, we have been known for outstanding craftsmanship, highest aesthetics, and innovative solutions. And we keep pushing the boundaries. We combine the best of tradition, technology and design in writing instruments, watches, leather goods, new technologies and selected accessories. With our name and in our emblem, we embody this mission: to implement bold ideas with outstanding craftsmanship and create refined products for people with highest expectations. In doing so, we are at the forefront of technology and design, drawing on the passion of more than 3,000 employees and living a culture that - like our products - inspires people to unleash their potential, to thrive and to achieve.YOUR MISSION: Ensures implementation of digital strategy for the Maison/entity or on a Region/country level, and ensures its integration with the organization's overall strategic plans. HOW WILL YOU MAKE AN IMPACT? - Define and implement the digital marketing strategy and plan, ensuring alignment with the organization's overall strategic objectives. - Plan and execute digital marketing campaigns, including concept creation, content development, audience targeting, and value proposition integration across digital channels. - Identify and leverage new opportunities and trends in the digital marketing landscape, supporting the implementation of capability-building initiatives as outlined in the digital marketing capability roadmap. - Conduct detailed analyses to understand the needs and expectations of various customer segments, providing actionable recommendations to enhance the customer experience strategy. - Utilize techniques such as voice of the customer initiatives, journey mapping, and qualitative touchpoint analysis to identify and address customer pain points, challenges, and hurdles. - Communicate the local action plan clearly to team members, ensuring they understand their roles and how their work contributes to the broader business strategy, mission, and vision; motivate and guide the team to achieve local business goals. - Set and pursue personal objectives, leveraging performance management systems to enhance individual performance; oversee team performance, allocate tasks, review work completion, and take corrective actions to ensure quality and timeliness, contributing to formal performance appraisals. - Develop and execute marketing plans for specific products, services, or specialty areas within established marketing frameworks. - Monitor and track budgets, reporting variances to senior colleagues. - Provide coaching and development opportunities to team members, fostering skill enhancement and professional growth. - Bachelor's Degree or equivalent level required. - Extensive experience in digital marketing, with the ability to handle complex situations and provide guidance to others. - Proven managerial experience in supervising and directing teams and resources to achieve specific outcomes within set timeframes. HOW WILL YOU EXPERIENCE SUCCESS WITH US? Bachelor's Degree or Equivalent Level Experience enables job holder to deal with the majority of situations and to advise others.