Digital Marketing Lead — Strategy & Campaigns

Richemont; Ciudad de México; On-site; MXN 600,000 - 900,000; Full time

Job summary

Richemont Mexico City is seeking an experienced digital marketing leader to implement the regional digital strategy for the Maison entities. You will define and execute marketing plans for digital channels, ensuring alignment with the brand's objectives.

You will manage campaigns, analyze customer insights, map journeys, and guide the local team to deliver high-impact initiatives. A Bachelor's degree and proven managerial experience are required.

Qualifications

• Bachelor's Degree or equivalent level required.
• Extensive experience in digital marketing.
• Proven managerial experience supervising teams and resources.
• Ability to guide others in complex situations.

Responsibilities

• Define and implement the digital marketing strategy and plan.
• Plan and execute digital marketing campaigns across channels.
• Identify opportunities and trends in the digital landscape.
• Conduct analyses to understand customer needs and improve CX.
• Coach and develop local marketing team.

Skills

Digital marketing

Team leadership

Campaign planning

Data analysis

Education

Bachelor's degree or equivalent

Job description

Richemont Mexico City is seeking an experienced digital marketing leader to implement the regional digital strategy for the Maison entities. You will define and execute marketing plans for digital channels, ensuring alignment with the brand's objectives.

You will manage campaigns, analyze customer insights, map journeys, and guide the local team to deliver high-impact initiatives. A Bachelor's degree and proven managerial experience are required.