Digital Business Manager

Richemont (Cartier/Van Cleef); México; On-site; MXN 900,000 - 1,300,000; Full time

Job summary

Montblanc in Mexico is seeking a senior digital marketing leader to define and implement our local digital strategy in alignment with global plans. You will oversee campaigns, content development, audience targeting, and value proposition integration across channels.

You will analyze customer segments, map journeys, coach the team, manage budgets, and drive capability-building initiatives. A Bachelor's degree and extensive digital marketing experience, with proven managerial skills, are required.

Qualifications

• Bachelor's degree required.
• Extensive digital marketing experience.
• Proven managerial experience directing teams and resources.

Responsibilities

• Define and implement the digital marketing strategy and plan across channels.
• Plan and execute digital marketing campaigns including content, audience, and value proposition integration.
• Identify opportunities and trends to support capability-building initiatives.
• Conduct analyses to understand customer segments and improve the customer experience.
• Lead and coach the team to achieve local business goals and performance objectives.

Skills

Digital marketing

Education

Bachelor's degree or equivalent level

Job description

Founded in 1906 as a manufacturer of writing instruments, MONTBLANC today creates exclusive products including watches, jewelry, writing instruments and leather goods which reflect our high demands with respect to culture, quality, design, tradition and craftsmanship. With more than 25 subsidiaries and 600 boutiques MONTBLANC is present all over the world.

YOUR MISSION:

Ensures implementation of digital strategy for the Maison/entity or on a Region/country level, and ensures its integration with the organization's overall strategic plans.

HOW WILL YOU MAKE AN IMPACT?

• Define and implement the digital marketing strategy and plan, ensuring alignment with the organization's overall strategic objectives.
• Plan and execute digital marketing campaigns, including concept creation, content development, audience targeting, and value proposition integration across digital channels.
• Identify and leverage new opportunities and trends in the digital marketing landscape, supporting the implementation of capability-building initiatives as outlined in the digital marketing capability roadmap.
• Conduct detailed analyses to understand the needs and expectations of various customer segments, providing actionable recommendations to enhance the customer experience strategy.
• Utilize techniques such as voice of the customer initiatives, journey mapping, and qualitative touchpoint analysis to identify and address customer pain points, challenges, and hurdles.
• Communicate the local action plan clearly to team members, ensuring they understand their roles and how their work contributes to the broader business strategy, mission, and vision; motivate and guide the team to achieve local business goals.
• Set and pursue personal objectives, leveraging performance management systems to enhance individual performance; oversee team performance, allocate tasks, review work completion, and take corrective actions to ensure quality and timeliness, contributing to formal performance appraisals.
• Develop and execute marketing plans for specific products, services, or specialty areas within established marketing frameworks.
• Monitor and track budgets, reporting variances to senior colleagues.
• Provide coaching and development opportunities to team members, fostering skill enhancement and professional growth.
• Bachelor's Degree or equivalent level required.
• Extensive experience in digital marketing, with the ability to handle complex situations and provide guidance to others.
• Proven managerial experience in supervising and directing teams and resources to achieve specific outcomes within set timeframes.

HOW WILL YOU EXPERIENCE SUCCESS WITH US?

Bachelor's Degree or Equivalent Level

Experience enables job holder to deal with the majority of situations and to advise others.