Digital Marketing Strategy Lead | Growth & Campaigns

JP04 Richemont Japan LLC; México; On-site; MXN 600,000 - 900,000; Full time

Job summary

MONTBLANC in Mexico is seeking a senior digital marketing leader to own the strategy and execution across the brand's regional initiatives.

You will define campaigns, target audiences, craft content, and align with global objectives while coaching a talented team and managing budgets. The role requires a Bachelor's degree and extensive digital marketing experience, with proven leadership in guiding teams to deliver measurable results.

Qualifications

• Bachelor's Degree or equivalent level required.
• Extensive experience in digital marketing with ability to guide others.
• Proven managerial experience in supervising teams and resources to achieve goals.

Responsibilities

• Define and implement the digital marketing strategy and plan, ensuring alignment with broader objectives.
• Plan and execute digital marketing campaigns across channels and touchpoints.
• Identify opportunities and trends in digital marketing to support capability-building initiatives.
• Analyze customer segments and provide actionable recommendations to improve the customer experience strategy.
• Lead and coach the team, monitor performance, allocate tasks, and ensure timely delivery.
• Develop and execute marketing plans for products or services within established frameworks.
• Monitor budgets and report variances to leadership.
• Provide coaching and development opportunities to team members.

Skills

Digital marketing strategy

Campaign planning

Audience targeting

Team leadership

Budget management

Customer experience optimization

Education

Bachelor's degree

Job description

MONTBLANC in Mexico is seeking a senior digital marketing leader to own the strategy and execution across the brand's regional initiatives.

You will define campaigns, target audiences, craft content, and align with global objectives while coaching a talented team and managing budgets. The role requires a Bachelor's degree and extensive digital marketing experience, with proven leadership in guiding teams to deliver measurable results.