Digital Business Manager

FashionUnited Group; México; On-site; MXN 600,000 - 900,000; Full time

Job summary

Montblanc is seeking a Digital Business Manager to drive the digital strategy for the Maison/entity and ensure alignment with regional objectives. You will lead the digital marketing function, plan and execute campaigns, and translate customer insights into actionable plans across channels.

The role requires extensive digital marketing experience and proven managerial skills to guide teams toward ambitious business goals within tight timelines.

Qualifications

• Bachelor's Degree or equivalent level required.
• Extensive experience in digital marketing.
• Proven managerial experience supervising teams and resources.

Responsibilities

• Define and implement the digital marketing strategy and plan aligned with corporate objectives.
• Plan and execute digital marketing campaigns across channels.
• Identify opportunities and trends; support capability-building initiatives.
• Analyze customer segments and provide actionable recommendations.
• Use voice of the customer, journey mapping and touchpoint analysis to address pain points.
• Communicate local action plans to the team and align with the broader strategy.
• Set objectives and supervise team performance; support performance reviews.
• Develop and execute marketing plans for products and services within frameworks.
• Monitor budgets and report variances to senior colleagues.
• Provide coaching and development opportunities to team members.

Skills

Digital marketing

Leadership / people management

Strategic planning

Education

Bachelor's degree or equivalent

Job description

Digital Business Manager

Founded in 1906 as a manufacturer of writing instruments, MONTBLANC today creates exclusive products including watches, jewelry, writing instruments and leather goods which reflect our high demands with respect to culture, quality, design, tradition and craftsmanship. With more than 25 subsidiaries and 600 boutiques MONTBLANC is present all over the world.

YOUR MISSION: Ensures implementation of digital strategy for the Maison/entity or on a Region/country level, and ensures its integration with the organization's overall strategic plans. HOW WILL YOU MAKE AN IMPACT?

• Define and implement the digital marketing strategy and plan, ensuring alignment with the organization's overall strategic objectives.


• Plan and execute digital marketing campaigns, including concept creation, content development, audience targeting, and value proposition integration across digital channels.


• Identify and leverage new opportunities and trends in the digital marketing landscape, supporting the implementation of capability-building initiatives as outlined in the digital marketing capability roadmap.


• Conduct detailed analyses to understand the needs and expectations of various customer segments, providing actionable recommendations to enhance the customer experience strategy.


• Utilize techniques such as voice of the customer initiatives, journey mapping, and qualitative touchpoint analysis to identify and address customer pain points, challenges, and hurdles.


• Communicate the local action plan clearly to team members, ensuring they understand their roles and how their work contributes to the broader business strategy, mission, and vision; motivate and guide the team to achieve local business goals.


• Set and pursue personal objectives, leveraging performance management systems to enhance individual performance; oversee team performance, allocate tasks, review work completion, and take corrective actions to ensure quality and timeliness, contributing to formal performance appraisals.


• Develop and execute marketing plans for specific products, services, or specialty areas within established marketing frameworks.


• Monitor and track budgets, reporting variances to senior colleagues.


• Provide coaching and development opportunities to team members, fostering skill enhancement and professional growth.


• Bachelor's Degree or equivalent level required.


• Extensive experience in digital marketing, with the ability to handle complex situations and provide guidance to others.


• Proven managerial experience in supervising and directing teams and resources to achieve specific outcomes within set timeframes.

HOW WILL YOU EXPERIENCE SUCCESS WITH US? Bachelor's Degree or Equivalent LevelExperience enables job holder to deal with the majority of situations and to advise others.