Senior Digital Marketing & Strategy Lead

MX02 Richemont de Mexico S.A.deCV.; México; On-site; MXN 900,000 - 1,200,000; Full time

Job summary

Montblanc Mexico seeks an experienced Digital Marketing Manager to drive regional digital strategy, aligning with Richemont's global objectives. You will define digital campaigns, manage budgets, and translate customer insights into action while leading a cross-functional team.

The role requires extensive digital marketing experience and proven managerial capacity to guide teams and resources, delivering high-impact results in a luxury brand environment.

Qualifications

• Bachelor's Degree or equivalent level required.
• Extensive experience in digital marketing with ability to guide others.
• Proven managerial experience supervising teams and resources.

Responsibilities

• Define and implement the digital marketing strategy and plan.
• Plan and execute digital marketing campaigns across channels.
• Identify opportunities and trends to support capability-building initiatives.
• Analyze customer segments to provide actionable recommendations.
• Use voice of the customer, journey mapping, and touchpoint analysis to address pain points.
• Communicate local action plans to the team and align with broader strategy.
• Set personal objectives and oversee team performance and development.
• Develop and execute marketing plans for products/services within frameworks.
• Monitor budgets and report variances to senior colleagues.
• Provide coaching and development opportunities to team members.

Skills

Digital marketing

Team leadership

Budget management

Education

Bachelor's degree or equivalent

Job description

Montblanc Mexico seeks an experienced Digital Marketing Manager to drive regional digital strategy, aligning with Richemont's global objectives. You will define digital campaigns, manage budgets, and translate customer insights into action while leading a cross-functional team.

The role requires extensive digital marketing experience and proven managerial capacity to guide teams and resources, delivering high-impact results in a luxury brand environment.