Brand Manager, Mexico: Growth & Activation

Bacardi-Martini; Estado de México; Hybrid; MXN 900,000 - 1,500,000; Full time

Benefits offered by this job

Flexible work arrangements

E-learning platforms

Travel discounts

Job summary

Bacardi is seeking a Brand Manager in Mexico to develop the annual brand plan, translate global direction into priorities, and lead innovation, consumer recruitment and brand activation.

You will manage investments, coordinate execution with internal teams, agencies and global partners, and monitor performance to drive ROI. The ideal candidate has 7+ years in consumer goods/spirits, fluent Spanish and English, and a track record of disciplined execution.

Qualifications

• 7+ years of broad marketing experience in consumer goods and/or spirits, with relevant experience in Mexico.
• Proven experience in brand management, innovation, consumer recruitment and through-the-line activation.
• Strong commercial and financial acumen, including channel, price, promotional activity, A&P stewardship and ROI evaluation.
• Ability to translate consumer and category insight into annual plans and disciplined execution.
• Proven ability to lead projects and influence cross-functional stakeholders in a matrix organisation.
• Digitally savvy, with experience across social, content, e-commerce and experiential activation.
• Bachelor’s degree in Marketing or Business.
• Spanish native speaker and bilingual English.

Responsibilities

• Develop the annual brand plan in Mexico, translating global direction into clear consumer, customer, occasion and channel priorities.
• Own the innovation and renovation agenda in market, identifying flavor, format, occasion and recruitment opportunities and coordinating launch readiness.
• Lead Integrated Activity Planning (IAP) and manage the approved A&P envelope, recommending investment choices and optimizing return on investment.
• Drive consumer recruitment, trial and repeat through experiential sampling, partnerships, content, digital commerce and through-the-line activation.
• Own brand performance within the approved scope, monitoring segment, brand and channel results and recommending corrective actions.
• Coordinate execution with Sales, Customer Marketing, Finance, Supply, Insights, agencies and global brand partners.
• Manage agency and project delivery and report key brand, commercial, innovation and investment metrics. Formal people management is not required.

Skills

Brand management

Market analysis

Cross-functional leadership

Digital activation

Education

Bachelor’s degree in Marketing or Business

Job description

Bacardi is seeking a Brand Manager in Mexico to develop the annual brand plan, translate global direction into priorities, and lead innovation, consumer recruitment and brand activation.

You will manage investments, coordinate execution with internal teams, agencies and global partners, and monitor performance to drive ROI. The ideal candidate has 7+ years in consumer goods/spirits, fluent Spanish and English, and a track record of disciplined execution.