Premium Spirits Brand Manager – Mexico, Growth & Strategy

Bacardi; México; On-site; MXN 900,000 - 1,300,000; Full time

Benefits offered by this job

Competitive pay package

Paid time off

Retirement plan

Medical insurance

Employee assistance program

Inclusive leave policies

Job summary

Bacardi seeks a Brand Manager to lead Patrón in Mexico, shaping brand strategy, annual planning and investment priorities. You will drive premium experiences, culture-driven campaigns and partner collaborations to strengthen brand equity and commercial results.

You will work with Sales, Finance, Insights, and global partners in a matrix setup, guiding the brand team and delivering measurable outcomes for the Patrón portfolio.

Qualifications

• 7+ years of broad marketing experience in consumer goods and/or spirits, with relevant experience in Mexico.
• Proven experience building premium brands and translating consumer insight into programs that drive equity and commercial performance.
• Strong commercial and financial acumen, including channel, price, promotional activity, A&P stewardship and ROI evaluation.
• Experience leading annual brand planning and influencing local, regional and global stakeholders in a matrix organisation.
• Demonstrated people leadership, performance management and coaching capability.
• Digitally savvy, with experience across social, content, advocacy and through-the-line activation.
• Bachelor’s degree in Marketing or Business. Spanish native speaker and bilingual English.

Responsibilities

• Own the annual Patrón strategy and brand plan in Mexico, translating portfolio and global direction into clear consumer, customer and channel priorities.
• Build relevance, consideration and trial through culturally meaningful programs, premium experiences, advocacy and excellence at key moments of choice.
• Lead Integrated Activity Planning (IAP) and own the approved A&P envelope, making investment choices and optimizing return on investment.
• Own brand performance, identifying growth barriers and opportunities and recommending corrective actions across channels.
• Lead, coach and develop the Brand Assistant supporting Patrón, setting priorities, managing performance and creating development plans.
• Align cross-functional and global stakeholders to deliver the annual plan with executional excellence and report key brand, commercial and investment metrics.

Skills

Brand strategy

Strategic thinking

Execution discipline

Brand equity

People leadership

Digital activation

English proficiency

Education

Bachelor’s degree in Marketing or Business

Job description

Bacardi seeks a Brand Manager to lead Patrón in Mexico, shaping brand strategy, annual planning and investment priorities. You will drive premium experiences, culture-driven campaigns and partner collaborations to strengthen brand equity and commercial results.

You will work with Sales, Finance, Insights, and global partners in a matrix setup, guiding the brand team and delivering measurable outcomes for the Patrón portfolio.