Premium Spirits Brand Lead: Mexico Strategy & Growth

5405 Bacardi y Compania, S.A. de C.V.; México; On-site; MXN 700,000 - 1,200,000; Full time

Benefits offered by this job

Competitive pay package

Paid time off

Retirement plan

Health & wellbeing

Incentive programs

Job summary

5405 Bacardi y Compania, S.A. de C.V. is seeking a Brand Manager to lead Patrón in Mexico, guiding the brand strategy, investment priorities, and commercial performance. The role focuses on strengthening brand equity and premium experiences across marketing initiatives and communications.

You will align Sales, Customer Marketing, Finance, Insights, agencies and global brand partners in a matrix environment, delivering measurable business results.

Qualifications

• 7+ years of broad marketing experience in consumer goods and/or spirits, with experience in Mexico.
• Proven ability to translate consumer insight into premium brand programs.
• Strong commercial and financial acumen including ROI evaluation.

Responsibilities

• Own the annual Patrón strategy and brand plan in Mexico, translating portfolio direction into priorities.
• Build relevance and trial through culturally meaningful programs and premium experiences.
• Lead Integrated Activity Planning (IAP) and manage the A&P envelope for ROI optimization.
• Own brand performance and identify growth opportunities across channels.
• Coach and develop the Brand Assistant and align cross-functional stakeholders to deliver the plan.

Skills

Brand management

Strategic thinking

Leadership

Digital marketing

Education

Bachelor’s degree in Marketing or Business

Job description

5405 Bacardi y Compania, S.A. de C.V. is seeking a Brand Manager to lead Patrón in Mexico, guiding the brand strategy, investment priorities, and commercial performance. The role focuses on strengthening brand equity and premium experiences across marketing initiatives and communications.

You will align Sales, Customer Marketing, Finance, Insights, agencies and global brand partners in a matrix environment, delivering measurable business results.