Commercial CPA Manager - Growth & Trade Activation

5405 Bacardi y Compania, S.A. de C.V.; Tultitlán; On-site; MXN 400,000 - 640,000; Full time

Benefits offered by this job

Competitive pay package

Health & wellbeing benefits

Retirement/Pension plan

Inclusive leave policies

Job summary

Bacardi in Mexico seeks a senior commercial planner to align channel, customer and brand priorities with growth goals. You will build annual and quarterly plans for key cities and outlets, lead A&P activations, trade spend and customer programs to maximize ROI, and develop joint business plans with On Trade partners.

The role requires strong analytical skills to track sell-out, NSV, distribution and rate of sale, plus the ability to translate strategy into in-market execution and timely

Qualifications

• Relevant experience in commercial planning, customer marketing, sales, trade marketing or category/customer development.
• Strong analytical skills to monitor KPIs such as sell-out, NSV, distribution, rate of sale, ROI.
• Bachelor’s degree in Business, Marketing, Commercial Management or related field.

Responsibilities

• Define channel, customer and brand portfolio priorities aligned with growth ambitions.
• Build annual and quarterly commercial plans focused on key cities, occasions and outlets.
• Lead strategic investment across A&P activations, trade spend and customer programs to maximize ROI.
• Develop a robust commercial calendar integrating brand, customer and consumer activations aligned with brand priorities.
• Ensure a strong customer profitability approach and P&L discipline in partnership with Finance.
• Develop joint business plans with On Trade customers and groups to unlock mutual growth.
• Design tailored customer strategies to win at the point of consumption, including menu, visibility, and share of recommendation at the bar.
• Lead outlet segmentation across top accounts, influencers and high-energy venues to prioritize investment.
• Translate commercial and customer strategies into best-in-class market execution across priority outlets and cities.
• Lead high-impact activations, advocacy programs and aspirational brand experiences that drive trial and premium execution.
• Track and optimize performance KPIs including sell-out, NSV, share, rate of sale, distribution, ROI, menu presence and advocacy.
• Monitor performance by customer, outlet segmentation and brand priority, adjusting plans based on insights.
• Partner with Sales, Marketing, Finance and other stakeholders to connect brand strategy with in-outlet execution.

Skills

Commercial planning

Customer marketing

Sales

Trade marketing

Category development

Outlook to On Trade

Analytical skills

Budget management

Project management

Stakeholder management

Education

Bachelor’s degree in Business/Marketing/Commercial Management

Job description

Bacardi in Mexico seeks a senior commercial planner to align channel, customer and brand priorities with growth goals. You will build annual and quarterly plans for key cities and outlets, lead A&P activations, trade spend and customer programs to maximize ROI, and develop joint business plans with On Trade partners.

The role requires strong analytical skills to track sell-out, NSV, distribution and rate of sale, plus the ability to translate strategy into in-market execution and timely