Senior Brand Manager | Agaves, Mexico Growth Leader

5405 Bacardi y Compania, S.A. de C.V.; México; In loco; MXN 900.000 - 1.500.000; Tempo pieno

Vantaggi offerti da questo lavoro

Competitive Pay Package

Health & Wellbeing

Retirement/Pension Plan

Life Insurance

Employee Assistance Programs

Descrizione del lavoro

Bacardi in Mexico seeks a Sr Brand Manager to lead the Agaves portfolio (Patrón Core/Premium, Cazadores, Ilegal) and connect consumer insight with brand building and execution. You will drive growth across channels, balance equity with commercial targets, and guide a high-performing team in a fast-paced matrix environment.

You will collaborate with Sales, Trade Marketing and cross-functional partners to deliver culturally relevant campaigns and measurable results.

Competenze

• 10+ years of marketing experience in consumer goods or spirits
• Strong commercial acumen with channel, pricing, and promotional understanding
• Proven track record building premium brands and translating insights into customer programs
• Spanish native speaker; English bilingual

Mansioni

• Lead Agaves portfolio priorities in Mexico, balancing brand building with commercial delivery.
• Craft consumer- and customer-led strategies across channels.
• Identify trends and opportunities to build a pipeline meeting targets.
• Lead A&P investment and IAP for Agaves portfolio.
• Coordinate and implement marketing strategy and activation programs.
• Lead, coach and develop the Agaves marketing team.

Conoscenze

Brand management

Marketing leadership

Strategic thinking

Digital marketing

Bilingual English/Spanish

People leadership

P&L awareness

Channel/Trade marketing

Formazione

Bachelor in Marketing or Business

Descrizione del lavoro

Bacardi in Mexico seeks a Sr Brand Manager to lead the Agaves portfolio (Patrón Core/Premium, Cazadores, Ilegal) and connect consumer insight with brand building and execution. You will drive growth across channels, balance equity with commercial targets, and guide a high-performing team in a fast-paced matrix environment.

You will collaborate with Sales, Trade Marketing and cross-functional partners to deliver culturally relevant campaigns and measurable results.