Brand Activation & Growth Coordinator

5405 Bacardi y Compania, S.A. de C.V.; Estado de México; On-site; MXN 420,000 - 650,000; Full time

Benefits offered by this job

Total rewards package

Competitive pay package

Health & wellbeing

Job summary

5405 Bacardi y Compania, S.A. de C.V. is seeking a Brand Coordinator to drive market share and revenue growth by planning, coordinating, and executing brand activities across targeted Mexican cities.

You will lead growth-driver initiatives, develop integrated activity plans, and manage A&P budgets while partnering with agencies to deliver campaigns and measure performance. The role focuses on strategic brand activation, asset design and execution, and performance governance through KPIs and IAP

Responsibilities

• Lead the situation assessment for your Brands, and help define the Brands’ Growth Drivers each year as part of the annual integrated activity planning process
• Develop an integrated activity plan (IAP) for your Brands including advertising & promotions to drive sell out in the market
• Support the design and execution of selected Brands assets for consumer & customer programs
• Manage an A&P budget for your Brands as assigned to you
• Ensure all Brands activities you manage are measured and evaluated as defined in the IAP plan
• Build best in class marketing and commercial capabilities that will enable us to win in the marketplace
• Accountable for delivery Brands performance targets: revenue, profitability, share, equity/Desire
• Rigorously manage Brands A&P budget to minimize costs and optimize ROI
• Monitor Brands KPIs and provide guidance on corrective action to achieve objectives
• Ensure measurement and evaluation plan in place on over 80% of Brands activities on their Portfolio
• Lead the strategy and execute of global Brands Assets, as assigned
• Own relationship with creative/ Media / PR / BTL agencies to ensure Brands Strategy is appropriately tailored to support Countries as they activate their Brands plans
• Manage directly the execution of Brands campaigns

Job description

5405 Bacardi y Compania, S.A. de C.V. is seeking a Brand Coordinator to drive market share and revenue growth by planning, coordinating, and executing brand activities across targeted Mexican cities.

You will lead growth-driver initiatives, develop integrated activity plans, and manage A&P budgets while partnering with agencies to deliver campaigns and measure performance. The role focuses on strategic brand activation, asset design and execution, and performance governance through KPIs and IAP