Brand Growth & Activation Lead

Bacardi-Martini; México; On-site; MXN 260,000 - 420,000; Full time

Benefits offered by this job

Competitive pay

Paid time off

Retirement/Pension plan

Insurance (medical, life)

Employee assistance programs

Flexible work arrangements

E-learning access

Travel discounts

Job summary

Bacardi invites a Brand Coordinator in Mexico to lead performance targets for brand activities in the country, contributing to planning, design and execution of consumer and customer programs across targeted cities.

You will manage an A&P budget, define growth drivers, develop an Integrated Activity Plan (IAP) with advertising and promotions, and ensure measurement plans cover most activities while building marketing capabilities.

Responsibilities

• Lead the situation assessment for your Brands, and help define the Brands’ Growth Drivers each year as part of the annual integrated activity planning process
• Help develop an integrated activity plan (IAP) for your Brands including advertising & promotions to drive sell out in the market
• Support the design and execution of selected Brands assets for consumer & customer programs
• Manage an A&P budget for your Brands as assigned to you
• Ensure all Brands activities you manage are measured and evaluated as define in the IAP plan
• Build best in class marketing and commercial capabilities that will enable us to win in the marketplace
• Accountable for delivery Brands performance targets: revenue, profitability, share, equity/Desire
• Rigorously manage Brands A&P budget, in order to minimize costs and optimize returns on investment
• Actively monitor Brands KPIs and provide guidance on corrective action to achieve agreed objectives
• Ensure measurement and evaluation plan in place on over 80% of Brands activities on their Portfolio
• Lead the strategy and execute of global Brands Assets, as assigned
• Own relationship with creative/ Media / PR / BTL agencies to ensure Brands Strategy is appropriately tailored to support Countries as they activate their Brands plans
• Manage directly the execution of Brands campaigns
• Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
• Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
• People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
• Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others
• Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
• Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience

Job description

Bacardi invites a Brand Coordinator in Mexico to lead performance targets for brand activities in the country, contributing to planning, design and execution of consumer and customer programs across targeted cities.

You will manage an A&P budget, define growth drivers, develop an Integrated Activity Plan (IAP) with advertising and promotions, and ensure measurement plans cover most activities while building marketing capabilities.