Trade Marketing Specialist

TCL Electronics Europe; Milano; In loco; EUR 40.000 - 60.000; Tempo pieno

Descrizione del lavoro

A leading consumer electronics company is seeking a Trade Marketing Specialist in Milan. The role involves developing and executing marketing strategies to increase sales through trade partners. Responsibilities include creating promotional materials, collaborating with retailers, and analyzing market data for campaign effectiveness. The ideal candidate has 5 years of experience in trade marketing, strong communication skills, and a bachelor's degree in business or marketing.

Competenze

• 5 years experience in trade marketing within the consumer electronics market.
• Strong understanding of marketing and sales principles.
• Ability to analyze market data and sales reports.

Mansioni

• Develop and implement trade marketing plans.
• Create and distribute sales materials for campaigns.
• Build relationships with retailers to implement initiatives.
• Ensure brand visibility in trade channels.
• Analyze market data to measure campaign effectiveness.

Conoscenze

Trade marketing experience

Analytical skills

Communication skills

Negotiation skills

Relationship-building

Formazione

Bachelor's degree in business, marketing, or related field

Strumenti

Microsoft Excel

PowerPoint

Descrizione del lavoro

ABOUT US : Our company :

Founded in 1981, TCL Electronics (HKSE 01070), is a leading company for Consumer Electronics with 25.000 employees across 78 countries and is now ranked n°2 worldwide LCD TV supplier.

TCL Electronics has developed specific expertise, promoting vertical integration, i.e. manufacturing of its LEDTVs from A to Z.

We are official partner of the Country Football Team.

TCL’s slogan or signature, « The Creative Life », sets the tone.

Our strengths :

• Taste for challenge of all teams
• High development ambitions
• International outreach
• Industrial vertical integration
• European HQ based in France, just a stone’s throw from Paris (Issy les Moulineaux)

For more information, kindly visit our website.

Role Overview :

The Trade Marketing Specialist will develop and execute strategies to increase sales through trade partners.

Responsibilities include online / offline campaigns plan, delivery and result monitoring coordinating with sales teams.

This role bridges marketing and sales, ensuring that the company's products are effectively marketed at the trade level to boost sell-through.

Key responsibilities

• Strategy and planning : Develop and implement trade marketing plans and promotional activities to meet business objectives.
• Sales support / Campaign Plan : Create and distribute sales materials, like promotional flyers, online visual, define ATL campaign including TV / RADIO / digital assets with retail partners.
• Partner collaboration : Build and maintain strong relationships with retailers to understand their needs and implement joint initiatives.
• Channel management : Ensure brand visibility and consistent implementation of promotional campaigns across all relevant trade channels.
• Data analysis : Analyze market data, sales reports, and competitor activity to measure campaign effectiveness and identify areas for improvement.
• Cross-functional coordination : Work closely with the sales and marketing product and communication teams to ensure alignment between consumer marketing and trade strategies.

Essential skills and qualifications

• 5 years experience in same role within CE market
• Strong understanding of marketing and sales principles.
• Excellent communication, negotiation, and relationship-building skills.
• Strong analytical skills to interpret data and generate actionable insights.
• Proficiency in Microsoft Excel and PowerPoint is often required.
• A bachelor's degree in business, marketing, or a related field is typically required.
• Ability to think critically and creatively.
• A proactive, commercial mindset