Senior Manager, Brand Marketing, Football, Italy

Nike; Milano; In loco; EUR 70.000 - 90.000; Tempo pieno

Descrizione del lavoro

A leading sports brand is seeking a Senior Manager for Brand Marketing in Football, Italy. You'll lead marketing strategies that connect with athletes and communities, fostering relationships and insights that drive brand success. The ideal candidate has strong cross-functional marketing experience and demonstrated leadership skills in shaping consumer narratives. This role is pivotal in enhancing brand presence and inspiring the next generation of athletes in Italy.

Competenze

• Proven ability to identify, own, and manage external relationships.
• Strong background in cross-functional marketing.
• Experience in brand and functional management.

Mansioni

• Lead Football brand marketing in Italy.
• Identify and manage relationships aligned with brand values.
• Gather consumer insights to inform brand strategy.

Conoscenze

Cross-functional marketing expertise

Ability to build relationships

Consumer insight analysis

Leadership and team management

Descrizione del lavoro

Sport is evolving, and so is the way we tell its story. As Senior Manager, Brand Marketing, Football, Italy, you’ll shape how Nike connects with athletes, communities, and culture -bringing Football to life in a way that inspires the next generation.

Who you’ll work with

Based in Milano, you’ll be part of the Italian Marketing Leadership Team, reporting directly to the Senior Director, Marketing, Italy. You’ll collaborate fluidly with teammates to strengthen relationships with consumers and partners, while fostering a diverse, inclusive, and growth-oriented culture where everyone can thrive.

You’ll work cross-functional in the Milano office with partners such as Sports Marketing, ensuring our athletes are served at the highest level. You’ll partner closely with the Integrated Retail Marketing Director and Energy Director to bring Football and Sport strategies to life in the marketplace.

You’ll manage a talented Senior Professional and build strong relationships with key partners in Italy – the faces and organisations that best represent our brand. You’ll also connect closely with Geo Sport leads and Brand Management leads, acting as a trusted advisor to the Senior Director, Marketing, Italy in wider strategic discussions.

Your leadership style will need to adapt to varied situations, multiplying the expertise of those around you to create coherent strategies and unlock new opportunities.

Who we are looking for

We’re looking for an experienced and talented brand marketeer with a passion for sport and a curiosity for our young consumer. You have the ability to uncover stories that inspire the next generation to move, and you bring a strong background in cross‑functional marketing, spanning digital, retail, and beyond.

You thrive in creating a culture of creativity, innovation, and inspiration, reimagining the future of sport and making athletes’ dreams real. As a leader, you’re committed to developing diverse talent into the leaders of tomorrow, embodying the values that Nike holds dear.

You’re an enterprise thinker who adapts quickly in a fast‑changing environment, maintaining a positive growth mindset and collaborative approach. Your track record demonstrates the depth of experience needed to operate at a senior level, but what matters most is the impact you’ve made — building relationships, shaping narratives, and driving brand strategies that connect authentically with consumers.

What you’ll work on

As Senior Manager, Brand Marketing, Football, Italy, you’ll lead Football brand marketing in Italy, ensuring our Sport Offense shows up as pinnacle and connected to our sport vision. You’ll identify and manage relationships with people and organisations that align with our brand values, collaborating with Geo Brand Management teams to amplify Concept Map stories through on‑the‑ground executions.

You’ll gather structured, continuous consumer insights to better serve athletes in Italy and feed these insights back to EMEA/Global to refine long‑term strategy. At the same time, you’ll build, develop, and empower the next generation of high‑performing brand marketeers.

While your primary focus will be Football, agility is key. At times, you or your team may support broader Marketing work for Italy, Football initiatives across EMEA, or Concept Map campaigns to ensure pinnacle execution of Nike’s most critical priorities.

You’ll bring:

• Experience across brand and functional management, with strong cross‑functional marketing expertise.
• A track record of impact at a senior level, demonstrated through leading diverse teams, shaping consumer narratives, and driving strategies that connect across performance and lifestyle.
• Proven ability to identify, own, and manage external relationships with individuals and organisations aligned to Nike’s strategic objectives.
• Ability to leverage local data, insights, and knowledge to construct compelling brand narratives.
• A collaborative mindset, adaptability, and commitment to building authentic connections with the Italian consumer.