Senior Engagement & Organic Growth Marketing Manager

Subito; Milano; Ibrido; EUR 50.000 - 80.000; Tempo pieno

Descrizione del lavoro

A leading digital marketplace in Milan is looking for a Senior Engagement & Organic Growth Marketing Manager to enhance customer loyalty and drive brand growth. The role requires a Master's degree and extensive experience in CRM management within dynamic environments. This position offers competitive compensation, flexible working options, and opportunities for career development.

Servizi

Competitive compensation package

Flexible working hours

Annual bonus plans

Career development opportunities

Competenze

• Minimum 5 years of experience as a CRM Manager or Senior Marketing Manager.
• Deep understanding of CRM strategies and customer loyalty.
• Solid expertise in SEO techniques.

Mansioni

• Lead development and execution of CRM strategies.
• Design loyalty programs for customer retention.
• Create analytical reports to monitor customer behavior.

Conoscenze

CRM strategies management

Data segmentation for loyalty programs

Organic growth strategies

Analytical skills

Strong communication skills

Formazione

Master's degree in Marketing, Economics, or related fields

Strumenti

Analytics and reporting tools

Excel

Google Sheets

Descrizione del lavoro

Senior Engagement & Organic Growth Marketing Manager

Join to apply for the Senior Engagement & Organic Growth Marketing Manager role at Subito.

We’re Adevinta, a global leader in digital marketplaces. Our household name brands, including Marktplaats in the Netherlands, mobile.de in Germany and leboncoin in France, reach hundreds of millions of people every month. We’re all about matchmaking, and our sites help people find whatever they’re looking for in their local communities – whether it’s a car, an apartment, a sofa or a new job. Every connection made or item found makes a difference by creating a world where people share more and waste less. Our brands are supported by global Tech Hubs in Barcelona, Amsterdam, Paris and Berlin. Their goal is to develop common global products and innovation platforms which all of our brands can use. This means using cutting edge technology to create highly scalable, customizable and secure products and components that free up development time and leverage our access to global data.

What You’ll Do & Who You Are

We are looking for a Senior Engagement & Organic Growth Marketing Manager to lead the development and execution of strategies aimed at strengthening customer loyalty and driving the growth of the Subito brand. This role will be responsible for designing and implementing programs to increase customer loyalty, boost sales, and optimize user engagement, with a particular focus on user re-engagement through CRM channels (email marketing, push notifications, in-app messaging), organic traffic growth, and the analysis of purchasing behavior. The selected candidate will lead the Engagement Team, which includes SEO and Subito Magazine activities, and will work closely with the Product Marketing team to ensure a fully integrated and high-performing marketing strategy.

Key Responsibilities

• Lead the development and execution of CRM strategies across the entire user lifecycle, including email campaigns (DEM), push notifications, and in-app messaging, with the goal of expanding the user base, reducing operational costs, and improving sales performance and profitability within a marketplace platform
• Design, implement, and manage loyalty and rewards programs to promote customer retention and encourage repeat purchases, with a focus on user identification, service, and long-term engagement
• Develop and refine database segmentation strategies to increase sales and deliver personalized, relevant messaging for each customer
• Create analytical reports and performance metrics to monitor customer loyalty and behavioral patterns
• Oversee and directly manage SEO strategies, ensuring implementation and continuous optimization to increase Subito’s organic traffic
• Coordinate and supervise editorial activities for Subito Magazine, ensuring alignment with engagement and growth objectives
• Maximize cross-collaboration between Subito’s generalist section and the “Motori” vertical, enhancing user journeys across categories
• Collaborate closely with the Product Marketing team to ensure alignment between engagement strategies and product development

Requirements

• Master\'s degree in Marketing, Economics, or related fields
• Proven and significant experience (minimum 5 years) as a CRM Manager or Senior Marketing Manager. Preferred experience in e-commerce, re-commerce, or marketplace environments, though we also welcome candidates from industries where customer relationship management and long-term value creation are critical — such as Travel, Banking, Gambling, or other digital services with a strong focus on retention and loyalty
• Deep understanding and demonstrable experience in managing CRM strategies (DEM, push notifications, in-app messaging) and in data segmentation for customer loyalty programs, with the ability to define high-value user segments and develop churn prevention strategies
• Strong familiarity with key performance metrics, including LTV (Lifetime Value), campaign ROI, and Customer Acquisition Cost, with the ability to analyze data to optimize strategies and support data-driven decision-making
• Solid expertise and hands-on experience in organic growth strategies and SEO techniques
• Experience using analytics and reporting tools to assess campaign performance and understand customer behavior
• Excellent analytical skills and a strongly data-driven mindset are essential
• Advanced proficiency with spreadsheets (e.g., Excel, Google Sheets) for data analysis and reporting
• Strong command of the English language, required for effective collaboration in a fast-evolving environment
• Excellent communication skills and ability to work effectively within multidisciplinary teams
• Proven ability to manage complex projects, with a goal-oriented approach and great attention to detail

Benefits

• Competitive compensation package
• Opportunity to shape the way we work. Your feedback and opinions are valued at all levels of the organisation
• Benefits including annual bonus plans
• Flexibility to work when and how you want - flexible hours, autonomy to set your own agenda, choice of phone and computer
• Smart Working Policy - work remotely some of the time, balanced with time in the office together with your team - between 5 and 45 days per quarter in the office depending on each team.
• ‘Work from anywhere’ weeks - up to four weeks working from anywhere, as long as you have an internet connection!
• Career development, including language classes and Adevinta Academies: specialised content built by our experts on Machine Learning, Agile, Leadership and more

Adevinta is an equal opportunity employer and we value diversity. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status.

If you feel like you don’t meet all of the requirements for this role but are interested, please consider applying anyway. Research suggests that women and individuals from underrepresented groups may self-select out of opportunities if they don’t meet 100% of the job requirements. We strongly encourage people from historically excluded groups to apply and look forward to speaking with you.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing
• Industries: Internet Publishing

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