Overview
JOB SUMMARY:
The development and management of Cardiology focused sales opportunities and strategic reference sites within a defined territory. Management of Patient Monitoring opportunities. Promotion of Service offering – Lazio (Rome area), Umbria, Toscana regions of Italy (part of “Centre Italy” area)
Achievement of all assigned revenue, margin and product mix targets
Responsibilities
RESPONSIBILITIES and GOALS:
- Achieve annual sales quota by prioritizing selling time to generate sales volume, achieve account penetration and complete territory coverage.
- Identify and develop strategic reference sites in your assigned territory
- Collaborate with the sales and marketing organisations to document best sales practices and develop the sales tools required to successfully penetrate theCardiology markets
- Develop, implement, and update quarterly, an annual Business Plan supporting attainment of quota, market share growth, and other company objectives.
- Maintain sufficient identified business to support a “balanced” sales funnel as defined by management.
- Team work with field service and other company resources to maximize sales efficiency, account penetration and market share growth.
- Represent Spacelabs Healthcare as the technology leader and vendor of choice through regular product presentations, evaluations, customer training and sales calls as required by the company.
- Maintain a high level of product knowledge on Spacelabs products and competitive products. Constantly monitor competition and any changes on the market. Promote new solutions offering developed by Spacelabs.
- Participate in Professional Trade Shows, attend National and Corporate meetings that may be held outside of Italy and occasionally during the weekend.
- Be able to actively promote the Spacelabs product line, after completion of specific training courses. Understand the technical aspects and be able to handle demonstrations, presentations and clinical trials.
- Basic installation and acceptance test of the solutions can be required.
- Develop targeted account strategies using Strategic/Spin Selling skills and tools (Blue sheets etc.) to maximize account penetration. Proficiency in Strategic/Spin Selling should be at an expert level
- Develop and maintain consultative sales relationships with all key buying influences in each account.
- Maintain complete knowledge of each account’s current and long term purchase plans and objectives, reporting all changes in plans, objectives and key buying influences.
- Maintenance of account profiles, forecasts etc. within tools and CRM provided on a daily basis.
- Implement established sales and marketing strategies as requested by senior management. Develop information pertaining to sales situations and territorial sales strategies. Coordinate territory sales resources to ensure full implementation.
- Control territory sales expenditures. Monitor expense performance and ensure that territorial budget goals are obtained.
- Control, inspect, and maintain consignment inventory equipment at prescribed levels.
- Assist others with special sales projects and all other assignments as required.
- Observe all applicable company safety policies and practices.
- Use safe and defensive driving techniques and attend defensive driving training as required.
- Submit accurate reports regarding expenses, activities, results, market position, and monthly forecasts.
- Maintain current and adequate supply of product literature, other sales tools for customer distribution.
- Prepare quotations on the online quotation system. Prices quoted other than list, contract price, or sales representative level must have appropriate management approval.
- Uphold Spacelabs core values of Integrity, Innovation, Accountability, and Teamwork.
- Demonstrate behavior consistent with the Company’s Code of Ethics and Conduct.
- It is the responsibility of every Spacelabs Healthcare employee to report to their manager or a member of senior management any quality problems or defects in order for corrective action to be implemented and to avoid recurrence of the problem.
- Duties may be modified or assigned at any time to meet the needs of the business.
Qualifications
REQUIREMENTS:
- Degree/professional qualification in a technical science or business discipline and/or proven Sales track record in capital equipment sales
- A relevant Clinical background to the role within a cardiac setting would be ideal
- A demonstrated history of medical sales success in capital equipment is essential.
- Proficiency in Strategic/Spin Selling skills should be at an expert level
- Proven Project management skills are essential
- Ability to communicate at all levels of an organization and stakeholders effectively is essential , along with excellent presentation skills
- Domestic travel required >70%
- Must travel internationally. Passport possession is essential
OTHER WORK REQUIREMENTS:
- Successful completion of Spacelabs training required (including training done at Company location). Must become fully competent in the application and operation of all assigned products and systems.
- Work various shifts as deemed necessary for successful installation and training.
- Must have valid driving license (“class B”) and maintain a good driving record, in compliance with Italian law, and be insurable per company policy.
- Maintain demo inventory in salable condition, including proper storage, movement and record keeping.