Sales/Marketing Manager

Talent 4 People; Campagna; In loco; EUR 50.000 - 70.000; Tempo pieno

Descrizione del lavoro

A leading industrial company in Campania is seeking a Marketing Portfolio Manager to drive market analysis and develop strategic offerings in the energy and infrastructure sectors. This role involves engaging with customers, managing project development, and ensuring the alignment of products with market needs. The ideal candidate will have strong interpersonal skills, proficiency in market analysis, and be fluent in both Italian and English. This position is pivotal in maximizing brand visibility and contributing to the company's growth in targeted market verticals.

Competenze

• Experience in market analysis and strategic marketing.
• Strong engineering and business interest.
• Fluent in Italian and English.

Mansioni

• Understand and map market needs per verticals.
• Monitor standards, norms, and trends.
• Act as Project Manager for new offer development.
• Define offer documentation and train teams.
• Engage with customers to understand their requirements.

Conoscenze

Market analysis

Interpersonal communication

Project management

Customer engagement

Strategic marketing

Proficient in Microsoft Office

Descrizione del lavoro

Our client is a company leader in industrial sector and is looking for a qualified

Marketing Portfolio Manager

The company is engaged in a strong growth cycle, driven by electrification megatrends and, in particular, and in particular by the fast development of strategic market verticals such as Solar, Data Centers, Giga‑factory, Grid or Infrastructure/Tunnels. The primary mission of the Marketing & Portfolio Manager is to shape the products and services portfolio in their region, ensuring alignment with the needs of customers operating in these targeted market verticals. This is based on thorough market analysis, anticipation of future needs, and differentiation strategies, which will strongly influence the investment plan for the relevant production facilities. This role requires a strong interest in engineering, innovation, and business, in order to deeply understand the needs of customers in these market verticals, manage the development of new offerings, and promote them across a broad technical and commercial community within their region.

Market Intelligence

• Understand and map market needs per verticals (Solar, Wind, Grid, Data Centers, Rail infra…) in terms of product portfolio, services, supply chain, sustainability, and digital.
• Monitor evolution of standards, norms, specification… Maintain database hosting market size & channels & trends per market vertical in his/her region.
• Maintain database identifying major projects started/to come per market vertical in his/her region.
• Act as Project manager for new offer development from its design to its launch. Manage project schedule, budget and deliverable quality. Coordinate technical, industrial, sales and marketing contributing to the new offer.
• Manage Offer management plan & roadmap for his/her region.
• Define offer documentation and train teams to present offer context, scope, application, value proposition… Define prospection plan in his/her regions, in relationship with Sales team.
• Engage with Customers/End Users to understand their requirements and position company's offers as early as possible in project life-cycle (spec‑in).
• Maximize brand and offer visibility through pro‑active communication, customer meetings, trade shows, site visits…
• Customer oriented, experience preferably within the energy or infrastructure sectors.
• Persistent with strong interpersonal communication skills both written and oral, in addition to good analytical skills, especially in products, applications, and specifications.
• Proficiency in market analysis and strategic marketing. Able to exhibit strong technical and commercial awareness with an ability to communicate at all levels within a business.
• Proficient in using Microsoft Office.
• Italian and English speaker.