Marketing Automation Consultant

Instilla; Milano; Ibrido; EUR 30.000 - 45.000; Tempo pieno

Descrizione del lavoro

A marketing solutions company is seeking a Marketing Automation Consultant to drive digital marketing projects. In this role, you will design and manage marketing initiatives, lead generation campaigns, and collaborate with copywriting and graphic design teams. Ideal candidates should have 1-2 years of experience in Marketing Automation and possess skills in CRM tools. This position offers options for flexible working arrangements, ensuring a healthy work-life balance with perks like meal vouchers and fresh fruit.

Servizi

Flexible office or remote options

Fresh fruit

Meal vouchers

Competenze

• 1–2 years of experience in Marketing Automation, Lead Generation and Lead Nurturing.
• Background in web agencies, e‑commerce or internal marketing functions.
• Proficiency in AI tools for daily work.

Mansioni

• Design and develop marketing and sales automation initiatives.
• Lead generation and nurturing campaign management.
• Planning, execution and monitoring of Email Marketing and Automation flows.
• Define KPIs and metrics for performance analysis.

Conoscenze

Marketing Automation

Lead Generation

Email Marketing

Teamwork

Graphic Design Coordination

Strumenti

Klaviyo

Active Campaign

HubSpot

Google Analytics

Descrizione del lavoro

Join Instilla as a Marketing Automation Consultant and contribute to digital marketing projects across the Delivery area. You will collaborate with teams in Copywriting, Graphic Design and other Delivery functions to create integrated marketing strategies for our clients.

Responsibilities

• Design and develop marketing and sales automation initiatives.
• Advanced use and management of Marketing Automation and CRM platforms.
• Lead generation and nurturing campaign management.
• Planning, execution and monitoring of Email Marketing and Automation flows.
• Define KPIs, metrics and critical business data analysis.
• Lead management process creation and performance analysis.
• Integrate processes with Marketing Automation platforms.

Qualifications

• 1–2 years of experience in Marketing Automation, Lead Generation and Lead Nurturing.
• Background in web agencies, e‑commerce or internal marketing functions.
• Experience developing automation with CRM, Email Marketing and Automation.
• Basic UX Design skills applied to effective DEM creation.
• Strong copy and graphic design coordination skills.
• Proficiency in AI tools for daily work.
• Teamworking attitude and constant performance monitoring.

Technical Requirements

• Proficiency in Klaviyo, Active Campaign, HubSpot, Brevo.
• Plus: Google Analytics, Tag Manager, Search Console, Looker Studio.

Instilla offers a dynamic work environment with flexible office or remote options, work‑life balance, and perks such as fresh fruit, water, and meal vouchers. We value diversity, inclusion and equal opportunity, ensuring a transparent and open selection process.