Luxury Living Group - Digital & Marketing Director

Poltrona Frau Spa; Italia; In loco; EUR 70.000 - 100.000; Tempo pieno

Descrizione del lavoro

A leading furniture company based in Forlì is searching for an experienced Digital & Marketing Director. This senior role focuses on developing digital strategies, leading innovative marketing campaigns, and ensuring brand consistency. The ideal candidate will have expertise in digital marketing tools, team leadership skills, and experience in executing successful marketing initiatives. The position requires a degree in marketing or digital media and familiarity with analytics platforms. Join us to shape our brand identity in a competitive market.

Competenze

• 5-10 years of experience in digital marketing and leadership roles.
• Proven experience in leading and developing marketing teams.
• Ability to generate innovative ideas that connect with customers.

Mansioni

• Develop and implement comprehensive digital marketing strategies.
• Lead marketing campaigns across various digital platforms.
• Analyze customer data to drive decision-making.

Conoscenze

Digital marketing tools

Creative thinking

Leadership

Analytical mindset

Communication

Adaptability

Formazione

Degree in Marketing, Digital Media, or related field

Certifications in digital marketing

Strumenti

Google Analytics

CRM (Microsoft Dynamics)

Descrizione del lavoro

DIGITAL & MARKETING DIRECTOR

A Digital and Marketing Director is a senior leadership role responsible for overseeing and executing a company's digital and marketing strategies. This role involves the integration of both traditional marketing methods and innovative digital marketing techniques to drive brand growth, customer engagement, and revenue. Key responsibilities include :

Key Responsibilities

• Strategic Planning : Developing and implementing comprehensive digital marketing strategies that align with the company's business goals.
• Campaign Management : Leading and overseeing marketing campaigns across various digital platforms (e.g., social media, email, search engines, etc.) and traditional channels.
• Brand Development : Ensuring the company's branding is consistent and impactful across all digital touchpoints.
• Customer Insights : Analyzing customer data to gain insights, drive decision-making, and improve user experiences.
• Team Leadership : Managing and mentoring the marketing and digital teams, collaborating with other departments, and ensuring all marketing initiatives are executed on time and within budget.
• Digital Transformation : Identifying opportunities for adopting new technologies and digital platforms that can help the company stay competitive.
• Analytics & Reporting : Using data-driven approaches to track the performance of marketing efforts, measuring ROI, and adjusting improve results.
• SEO & Content Strategy : Overseeing search engine optimization (SEO) and content marketing strategies to increase organic traffic and engagement.
• Paid Media Management : Managing paid advertising campaigns, including PPC, display ads, and social media ads.
• In-depth knowledge of digital marketing tools and platforms (Google Analytics, Google Ads, Facebook Ads, etc.).
• Partnerships & Collaboration : Working with external partners, agencies, and brand licenses to amplify the marketing message and reach broader audiences.

Skills & Qualifications

• Digital Expertise : Proficient in digital marketing tools, including SEO, SEM, email marketing, content management systems (CMS), and analytics platforms (Google Analytics, etc.).
• Creative Thinking : Ability to generate innovative ideas that connect with customers and drive conversions.
• Leadership : Proven experience in leading and developing marketing teams.
• Analytical Mindset : Strong ability to interpret data, track key performance indicators (KPIs), and adjust strategies accordingly.
• Communication : Excellent written and verbal communication skills, with the ability to present marketing strategies and results to stakeholders.
• Adaptability : Staying up-to-date with the latest trends, tools, and technologies in the digital and marketing space.

Educational Background

• A degree in Marketing, Digital Media, Communications, or a related field (5-10 years)
• Certifications in digital marketing (e.g., Google Analytics, Facebook Blueprint, HubSpot Inbound Marketing) can be advantageous.
• Ability to manage interdisciplinary projects and multiple deadlines.
• Creativity, proactivity and ability to adapt to changes in the digital market.
• Experience with the use of CRM (Microsoft Dynamics) and marketing automation tools
• Experience in preparing high-quality corporate presentations, with attention to clarity and visual impact (in-depth knowledge of presentation tools such as Powerpoint, Keynotes, etc.)
• Knowledge of English is mandatory.

The Digital and Marketing Director plays a pivotal role in shaping a company's brand identity and ensuring its marketing efforts are effective and forward-thinking.

Place of Work: Forlì