Growth Manager

Alpian Bank; Italia; Remoto; EUR 60.000 - 80.000; Tempo pieno

Descrizione del lavoro

A forward-thinking financial institution is seeking a Performance Marketing/Growth Manager to lead digital acquisition strategies. You will manage daily campaigns, optimize performance across paid channels, and coordinate with agencies. Ideal candidates have 3–5 years of relevant experience, strong communication skills, and the ability to handle multi-million CHF budgets. This position creates high-velocity marketing operations aimed at doubling the client base.

Competenze

• 3-5 years of hands-on performance marketing experience.
• Proven track record managing multi-million CHF annual media budgets.
• Strong understanding of modern MarTech stack and automation tools.

Mansioni

• Own daily campaign management across all paid channels.
• Monitor and optimize acquisition costs in real-time.
• Build and maintain real-time performance dashboards.

Conoscenze

Performance marketing experience

Data analysis

Campaign management

SEO strategy

Video production

Formazione

Bachelor's degree in Marketing, Business, Data Science or related field

Strumenti

Google Ads

Meta Business Manager

Analytics

SQL

Descrizione del lavoro

About Alpian

Alpian is a bank licensed and regulated by the Swiss Financial Market Supervisory Authority (FINMA). Our mission is to make banking & investing easy, transparent, familiar and always meaningful, via an awesome digital client experience, so that we can all make a difference for a better future. You will be part of a fast-growing & diverse company, very open to innovation and that favors out-of-the-box thinking.

Job Purpose

We are seeking a data-driven Performance Marketing/Growth Manager reporting to the Chief Marketing & Brand Officer to build and optimize our always-on digital acquisition engine. This role is critical to achieving our ambitious goal of doubling our client base next year. You will be the operational backbone of our performance marketing efforts, working hand-in-hand with our recently onboarded world-class performance agency and internal teams to create a high-velocity marketing machine.

Key Responsibilities

Performance Marketing Operations & Optimization

• Own daily campaign management across all paid channels (Google, Meta, LinkedIn)
• Monitor and optimize acquisition costs in real-time to meet aggressive efficiency targets
• Manage bid strategies, audience targeting, and budget allocation
• Conduct 10+ A/B tests weekly across channels and landing pages
• Leverage AI tools and automation to maximize efficiency

Creative Production Machine

• Coordinate the trifecta: Performance agency, internal design team, and external partners
• Drive 2-day turnaround for all campaign assets - from brief to live
• Lead video production - either creating internally or managing external video partners
• Ensure creative assets are performance-optimized from day one
• Build and maintain a rapid-fire creative testing pipeline
• Act as the central hub ensuring seamless coordination between all parties

Agency & Partner Management

• Daily collaboration with our performance marketing agency
• Joint ownership of performance targets with agency team
• Coordinate lightning-fast asset creation with internal design team
• Build a machine-like process for creative production and deployment
• Ensure zero bottlenecks in the campaign launch process

Analytics & Reporting

• Build and maintain real-time performance dashboards
• Deliver daily performance updates to CMO
• Weekly performance reviews with detailed optimization recommendations
• Own attribution modeling and conversion tracking setup
• Track progress toward doubling our client base

SEO/AEO & Organic Growth

• Develop and execute SEO strategy for significant organic acquisition
• Implement AI Engine Optimization (AEO) for emerging search platforms
• Coordinate with content freelancer for SEO-optimized content
• Track and improve organic conversion rates

Landing Page & Conversion Optimization

• Own landing page creation and optimization
• Implement conversion rate optimization (CRO) testing program
• Work with UX/design to ensure performance-first approach
• Drive continuous improvement in conversion metrics

Profile

Qualifications:

• Bachelor's degree in Marketing, Business, Data Science or related field
• 3-5 years of hands-on performance marketing experience
• Proven track record managing multi-million CHF annual media budgets
• Expert-level knowledge of Google Ads, Meta Business Manager, Analytics
• Video production experience - either hands-on or managing video partners
• Strong understanding of modern MarTech stack and automation tools

Technical Skills:

• Advanced proficiency in performance marketing platforms
• Experience with AI-powered optimization tools (ChatGPT, Claude, etc.)
• Video editing capabilities or experience managing video production
• SQL/data analysis capabilities preferred
• Attribution and tracking implementation

This role is perfect for someone who wants to build and run a high-performance marketing machine - where creative assets flow seamlessly from brief to launch in 48 hours, where our agency partnership hums with efficiency, and where ambitious growth targets are not just met but exceeded. You\'ll be at the center of our growth engine, making things happen at speed while maintaining excellence.

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