EMEA Business Manager (m/f/d) - Electrical Machinery
Location: EMEA. Employer: Emerson.
We are seeking a motivated and growth‑oriented Regional Business Manager to support the expansion of Emerson’s Test & Measurement Electrical Machinery business across EMEA.
Key Responsibilities
- Define target accounts and contacts in hotspot countries and develop a prospecting and engagement plan.
- Deliver demos and present content to customers and partners to showcase NI products.
- Define and run prospecting plays to engage target customers by collaborating with Sales Development Engineers (SDEs) and Sales Area Managers (SAMs).
- Propose customer visits to NI Sales and collaborate on territory plans to recommend engagements that advance opportunity discovery, progression, or closure.
- Enable and attend tradeshows, user group meetings, demo days and regional events.
- Track performance metrics and identify areas for improvement.
- Gather customer feedback for product development to improve product‑market fit.
- Contribute to market research and opportunity analysis.
- Understand customer watering holes and give input into marketing plans.
- Participate in cross‑functional teams to execute go‑to‑market strategies and learn leadership skills over time.
- Support development of scalable growth strategies for NI’s broadbase business.
- Understand and recommend partner solutions aligned to EM industries and applications to internal sales teams.
- Collaborate with partners, NI partner sales and marketing to promote solutions and drive demand via webinars, tradeshows, short‑form videos, and other platforms.
- Leverage distributor events and contact base to drive demand.
- Create compelling demand generation cadences tailored for omni channel leverage.
- Build relationships with System Integrators, Distributors to support partner initiatives.
- Build awareness of target accounts and applications, identify potential opportunities, and determine the content and motions required to open doors.
- Assist in aligning NI’s products with market trends and customer needs.
- Engage with customers about market trends, solutions, budget trajectory, customer NPIs, and funding related to their business function(s).
Qualifications
- Bachelor’s degree in engineering, business, or a related field.
- 3‑5 years of experience at NI/T&M industry in Sales/Business Development/Technical Support/Applications Engineering preferred.
- Interest in industrial/electrical machinery sector.
- Strong analytical and communication skills.
- Ability to work collaboratively across teams.
- Willingness to travel as required and coordinate customer visits, tradeshows, user group meetings, and regional events.
- Curiosity, adaptability, and a growth mindset.
Senior Level
Employment Type
Job Function
- Sales and Business Development
Industries
- Automation Machinery Manufacturing
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