Director of Sales & Marketing

Aethos; Milano; In loco; EUR 70.000 - 90.000; Tempo pieno

Descrizione del lavoro

An innovative hospitality group seeks a Director of Sales & Marketing to lead the commercial strategy for its hotels in Italy. The role involves managing sales and marketing efforts, executing integrated campaigns, and overseeing revenue performance. The ideal candidate has at least 5 years in a similar role and a strong background in hospitality, driving growth and guest engagement while fostering a people-focused culture.

Servizi

Professional development opportunities

Access to Family & Friends hotel rates

Competenze

• Minimum 5 years in a leading Director of Sales & Marketing role.
• Proven track record of success in the hospitality industry.
• Experience in property positioning or repositioning.

Mansioni

• Define and execute sales and marketing plans for Italy.
• Manage campaigns, partnerships, and social media.
• Track and report performance KPIs.

Conoscenze

Strategic thinking

Sales management

Digital marketing expertise

CRM management

Networking

Descrizione del lavoro

Who We Are:

Extraordinary places, passionate people, and shared learning experiences: this is Aethos. We believe that traveling and hospitality should leave a lasting positive impact on the mind, body, and soul. That's the reason why we choose our locations very carefully and work together with people who want to be part of a community instead of just “having a job”. Everyone who works at Aethos can make a personal impact on the community and company - great ideas can come from anywhere.

We are a young and dynamic hospitality company that understands the value of time with friends and loved ones. We make a conscious choice towards sustainability and well-being, and the luxury of time and space. We stand for freedom from the stresses and anxieties of modern life. We want to be the first choice for anyone who seeks respite and refuge from the boring, the stressful, and the unsustainable. That‘s why we define hospitality differently: while all of our decisions should be made with the community and needs of our guests in mind, we always strive to create a community that we want to be part of and that improves the world around us. We invite you to be part of our story.

:

The Director of Sales &Marketing leads the commercial strategy for Aethos Hotels in Italy, driving brand positioning, revenue growth, and market expansion. Aethos currently operates in Milan, Saragano, Sardinia and Monterosa, and we are growing!

The role will define and execute sales and marketing plans, manage campaigns, CRM, partnerships, and social media, ensuring alignment with global brand standards.

Working closely with General Managers and cross‑functional departments, the Director will track, analyse and report performance KPIs to continually elevate results and guest engagement.

This is both a strategic and hands‑on position, requiring a proactive approach to executing initiatives, identifying efficiencies, improving processes, collaborating with other departments and supporting our Italian properties with their day‑to‑day commercial needs.

The role will also be responsible for managing 2-3 junior Sales & Marketing Coordinators located across Italy.

Key Responsibilities:

• Sales and Market Strategy & Brand Positioning
• Own the local & international market positioning of the brand in Italy, ensuring consistency with global brand guidelines while tailoring to local, regional & international audiences.
• Develop annual sales & marketing strategies and budgets for all Italian properties, aligned with commercial targets (ADR, occupancy, GOP, direct booking share & measured BtoB ROI).
• Know the international leisure luxury market and MICE market - continue to grow the interest, engagement and loyalty into Aethos Italy Hotels.
• Build local networks to support other revenue streams on property such as F&B and Membership.

• Campaign & Content Management
• Plan and execute integrated campaigns (digital, social, print, partnerships) to drive awareness and bookings.
• Oversee creation of high-quality content (photo/video, storytelling, social media) in line with brand voice.
• Manage seasonal campaigns, launch moments, and property-specific initiatives.

• Revenue Performance
• Work closely with the commercial team to direct revenue growth through paid media, SEO, CRM, and website optimization in collaboration with the central digital team.
• Oversee always‑on performance marketing for the Italian properties, with clear KPIs and cost control.
• Increase & optimize volume from existing clients B2B and prospect new revenue opportunities for all properties.

• CRM & Guest Engagement
• Help shape the guest lifecycle communication for Italy: pre‑arrival, in‑stay, post‑stay.
• Work with the corporate CRM team to ensure segmentation, personalization, and database growth strategies are executed with Revinate/CRM.
• Support loyalty or membership‑related marketing where relevant (events, communications, retention).

• Partnerships, PR & Community Activation
• Identify and manage strategic brand partnerships (local and national) that strengthen brand equity.
• Work closely with PR agencies to drive coverage, press stays, and storytelling.
• Plan and activate community‑driven initiatives (events, local collaborations, cultural programming).

• Social Media & Influencer Marketing
• Guide local social media content planning in line with brand content pillars.
• Identify and manage influencer partnerships, ensuring measurable ROI.
• Work with central teams to maintain a consistent presence on all major platforms.

• Team Leadership & Cross‑Functional Collaboration
• Lead and develop a small cluster sales & marketing team (property marketing managers, coordinators).
• Collaborate closely with GMs, F&B, Events, Membership (if applicable), and central brand/marketing teams.

• Analytics & Reporting
• Deliver monthly commercial and sales & marketing performance reports.
• Track KPIs across awareness, engagement, conversion, and revenue impact.
• Use insights to shape strategy and improve ROI.

Core Competencies & Requirements:

• Minimum 5 years in a leading Director of Sales & Marketing role on property or in a comparable position
• Proof of Success records
• Experience in property positioning or repositioning
• Hotel opening experience would be beneficial
• International contacts in the hospitality BtoB world

What We Offer

• A collaborative, creative, and people‑focused company culture.
• Professional development opportunities within a growing international hospitality group.
• Access to Family & Friends hotel rates across the Aethos collection.