Digital Marketing Specialist

Fluid-o-Tech Group; Corsico; In loco; EUR 50.000 - 70.000; Tempo pieno

Descrizione del lavoro

An Italian manufacturing company based in Corsico seeks a Digital Marketing Specialist to enhance lead generation and brand positioning. The role involves creating and optimizing B2B content, leading campaigns, and utilizing digital tools in a collaborative environment. The ideal candidate has a degree in Digital Marketing, at least 4 years of relevant experience, and excellent English skills. Smart working is offered to promote a flexible work-life balance.

Servizi

Smart working (1 day per week)

Stimulating work environment

High-impact projects

Competenze

• At least 4 years of experience in similar roles.
• Experience in international digital marketing agencies or multinational companies.
• Excellent command of English (minimum B2 level).

Mansioni

• Create multichannel B2B content.
• Optimize content for search engines (SEO).
• Design and implement lead generation campaigns.
• Monitor campaign performance based on KPIs.

Conoscenze

Communication

Lead generation

SEO

Data analysis

Project management

Formazione

Degree in Digital Marketing or related field

Strumenti

Marketing automation tools (e.g., HubSpot)

CRM tools (e.g., Salesforce)

Descrizione del lavoro

Overview

We are an Italian manufacturing company with an international presence, active for over 75 years in the mechatronics sector. We design and produce volumetric pumps, proportional valves, and fluid control systems for the industrial, food & beverage, automotive, and medical sectors.

We operate in B2B environments that are complex and highly technological, with a company culture oriented toward continuous innovation, experimentation, and excellence. That’s why we’re looking for curious, autonomous, and proactive individuals - people who thrive in fast-paced, ever-evolving contexts, with a strong results-driven mindset and a collaborative, cross-functional approach.

The Role

We are looking for a Digital Marketing Specialist with solid experience in communication and lead generation in B2B contexts. Whoever joins this role will become an integral part of the Marketing team, and will be responsible for designing, executing, and optimizing digital activities for lead generation and brand positioning through content, campaigns, and automated tools.

Main Responsibilities

• Create multichannel B2B content (landing pages, newsletters, social media content, etc.).
• Optimize content for search engines (SEO) and contribute to organic positioning.
• Design and implement lead generation campaigns (online and offline), aligned with a B2B funnel logic.
• Conduct interviews with clients and prospects to gather insights and strategic content.
• Work with and optimize CRM and marketing automation tools (e.g., HubSpot, Salesforce, ActiveCampaign or similar).
• Use AI tools and prompting techniques to support marketing activities.
• Monitor campaign performance and optimize based on KPIs.
• Collaborate with the sales team to ensure alignment between marketing and conversion.

Requirements

• Degree and / or postgraduate qualifications / master’s in Digital Marketing and / or Artificial Intelligence.
• At least 4 years of experience in similar roles, gained in international digital marketing agencies or in multinational companies in high-tech sectors.
• Experience in multi-country projects is a plus.
• Excellent command of English (minimum B2 level).
• Proficient in digital tools and performance analysis, with a strong data-driven mindset.

Key Personal Qualities

• Results-oriented and open to experimentation.
• Autonomy, proactivity, and ability to manage multiple projects simultaneously.
• Excellent communication and interpersonal skills.
• Strong collaborative attitude in cross-functional teams.
• Ability to thrive in a fast-paced environment with constantly shifting priorities.

What We Offer

• The stability of an Italian company with international recognition in its reference markets.
• A stimulating and constantly evolving work environment, with high-impact and challenging projects.
• Smart working : 1 day per week.
• Workplace : Via Leonardo Da Vinci 40, Corsico