Brand Manager TENA

Essity AB; Milano; In loco; EUR 35.000 - 55.000; Tempo pieno

Descrizione del lavoro

A leading consumer goods company is seeking a Brand Manager for the TENA brand in Milan. This role involves implementing the marketing strategy, managing brand P/L, and leading various brand activation initiatives. The ideal candidate should have a university degree and at least 2 years of experience in marketing, with a strong focus on team collaboration and data analysis skills.

Competenze

• Minimum 2 years of previous experience in a marketing role, preferably in FMCG.
• Fluency in English is required.
• Proactive in managing multiple projects simultaneously.

Mansioni

• Responsible for TENA brand P/L and brand-building initiatives.
• Leads annual Brand Plans and manages brand activation.
• Conducts media planning and strategy for campaigns.

Conoscenze

Marketing Strategy Implementation

Brand Management

Team Collaboration

Data Analysis

Formazione

University Degree in Business Management, Marketing or related field

Strumenti

Excel

Nielsen

Descrizione del lavoro

Brand Manager TENA

We are looking for a passionate Brand Manager for our TENA Brand in Legnano (Milan), reporting directly to the Senior Brand Manager TENA.

About the Role

Support the implementation of a Marketing Strategy for TENA Brand to meet established sales or market share targets.

Responsibilities

• Local Markets brand owner, overall responsible of Brand P/L, brand building and profitable market share development
• Leads annual Brand Plans: owns brand A&P and defines brand activation touch points in line with Global Guidance; responsibility for sufficiency and accuracy of A&P allocation & monitoring
• Responsible of marketing local implementation, usage of global material, reduction of non-working in markets, maximization of Digital & Paid Media
• Leads Brand & Innovation Campaign Activation, tracking and corrective actions; for Product Innovation is responsible of achieving the business case and leads and survives all phases including Phase In/ Phase Out, distribution and brand activation
• Owns Brand Assortment, Product Management and Pricing in line with Global Guidance; drives Assortment initiatives together with Global Partners (SC, GPM, GBIS, PMI)
• Expert in capturing Consumers and Customers Insights
• Provides feedback to the Global Brand Strategy
• Responsible for the Media Plan Strategy

Requirements

• University Degree in Business Management, Marketing or a similar academic background
• Minimum 2 years of previous experience in a marketing role, background from the FMCG sector is a plus
• Fluency in English
• Media knowledge
• Familiarity with Excel and Nielsen for Data Analysis
• Team Collaboration and good communication skills
• Proactivity in leading multiple projects at the same time

What We Offer

Our purpose, Breaking Barriers to Well-Being, provides meaning to everything we do. Join us to improve well-being for people and drive positive change for society and the environment. At Essity, you'll feel valued, empowered to grow, and challenged to achieve business results in a collaborative and open atmosphere.