Beauty Brand Strategy Lead — Social Media & Narrative

Seed to Skin Tuscany; Firenze; In loco; EUR 60.000 - 80.000; Tempo pieno

Descrizione del lavoro

A luxury beauty brand in Tuscany is seeking a skilled Beauty Brand Strategist to shape its voice and vision. This role combines creativity with analytical thinking, overseeing brand narratives, social media strategy, and trend forecasting. The ideal candidate has a minimum of 5 years in brand strategy within the beauty industry and a deep understanding of social media ecosystems. Join a passionate team to propel the brand forward in today's dynamic beauty landscape.

Competenze

• Minimum 5 years in brand strategy, communication strategy, or marketing strategy within beauty/cosmetics.
• Deep understanding of social media ecosystems (Instagram, TikTok, YouTube).
• Strong editorial mindset: able to weave science, nature, and brand values into compelling stories.

Mansioni

• Build and refine brand positioning and messaging frameworks.
• Develop and oversee a cohesive social media strategy across all channels.
• Continuously monitor global beauty and wellness trends.
• Work closely with founders and creative teams to ensure strategic alignment.

Conoscenze

Brand strategy

Social media management

Trend forecasting

Creative direction

Excellent communication

Descrizione del lavoro

A luxury beauty brand in Tuscany is seeking a skilled Beauty Brand Strategist to shape its voice and vision. This role combines creativity with analytical thinking, overseeing brand narratives, social media strategy, and trend forecasting. The ideal candidate has a minimum of 5 years in brand strategy within the beauty industry and a deep understanding of social media ecosystems. Join a passionate team to propel the brand forward in today's dynamic beauty landscape.