951 | Lead Generation Specialist

KPMG Italy; Roma; In loco; EUR 30.000 - 40.000; Tempo pieno

Descrizione del lavoro

A leading technology company in Italy is seeking a Lead Generation Specialist. The ideal candidate will have experience in B2B research and sales development, along with strong analytical and writing skills. Responsibilities include researching industries to create targeted contact lists, engaging leads through multiple channels, and collaborating with sales and marketing to enhance outreach. Candidates should be independent, proficient with CRM tools, and possess solid English reading and writing skills.

Competenze

• Minimum 1 year in B2B research, sales development, or lead generation.
• Strong analytical and writing skills to derive insights.
• Experience working with various CRM systems.

Mansioni

• Research target industries and build accurate contact lists.
• Engage leads through various communication channels.
• Log activities in the CRM and track lead progress.

Conoscenze

Analytical skills

Writing skills

B2B research

Lead generation

CRM familiarity

LinkedIn Sales Navigator

Strumenti

HubSpot

Salesforce

Lemlist

ChatGPT

Descrizione del lavoro

Intetics Inc., a leading American technology company specializing in custom software application development, distributed professional teams creation, software product quality assessment, and "all-things-digital" solutions, is looking for a Lead Generation Specialist to join its innovative team.

Responsibilities

• Research target industries, companies, and decision-makers to build accurate ICPs and contact lists
• Find key triggers (new hires, funding, tech changes) and write short, personalized value messages
• Engage leads via LinkedIn, email, and other channels with a multi-touch approach
• Warm up contacts by reacting to their content and sharing useful insights
• Share helpful materials (case studies, etc.) to build trust before booking sales calls
• Work with sales and marketing to run outbound campaigns and improve outreach scripts
• Use automation tools to scale while keeping personalization
• Log all activities in the CRM, update lead data, and track lead progress
• Keep learning about the industry, tools, and best practices, using AI where it helps

Requirements

• 1+ year in B2B research, sales development, or outbound lead generation
• Strong analytical and writing skills — turn research into clear, practical insights
• Familiar with CRM systems (HubSpot, Salesforce, etc.)
• Experience with LinkedIn Sales Navigator, Apollo, or similar tools
• Able to work independently and manage multiple campaigns
• English: confident reading and writing (speaking is not required)

Helpful Tools (nice to have; willingness to learn is most important)

• Outreach & Automation: Lemlist, Instantly, or similar tools
• AI Productivity: ChatGPT (or similar tools) for outreach copy, summaries, and value props

If you like structured research, smart personalization, and driving real pipeline — we'd love to hear from you!

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