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HEAD OF MARKETING
Job summary
A leading restaurant group in Jakarta Utara is seeking a Head of Marketing to elevate their brands and drive impactful marketing initiatives. The ideal candidate will have a proven track record in lifestyle or culinary brand management, excelling in strategic thinking and communication. Responsibilities include developing brand strategies, leading marketing campaigns, analyzing customer journeys, and managing multiple brands. Join us to shape memorable guest experiences and contribute to our growth.
Benefits
Qualifications
- Proven experience in developing and managing successful lifestyle or F&B brands.
- Strong strategic thinking with the ability to manage multiple brands and projects at once.
- Excellent communication skills in English and Bahasa Indonesia.
- Highly creative, data-driven, and results-oriented.
Responsibilities
- Develop and execute brand strategies to strengthen brand presence.
- Lead creative marketing campaigns and digital initiatives.
- Analyze customer acquisition journeys to increase traffic.
- Manage multiple brands simultaneously with distinct market identities.
- Monitor and report brand performance using analytics.
Skills
Our restaurant group is seeking a dynamic, strategic, and creative Head of Marketing to elevate our brands and drive impactful marketing initiatives across our portfolio. We’re looking for someone with a proven ability to grow strong lifestyle or culinary brands, paired with the agility to thrive in a fast-paced, ever-evolving environment. If you’re passionate about shaping memorable guest experiences and building beloved hospitality brands, we’d love to meet you.
Develop and execute brand strategies to strengthen brand presence, drive awareness, and achieve revenue targets.
Lead creative marketing campaigns, digital initiatives, and customer engagement programs (e.g., loyalty strategies, product launches, promo campaigns, events).
Analyze customer acquisition journeys (online & offline) and develop strategies to increase traffic and conversion.
Manage multiple brands simultaneously, ensuring each brand maintains a distinct and impactful market identity.
Monitor and report brand performance using analytics, market trends, and customer insights.
Work closely with the Design Team to develop consistent and effective communication tools.
Oversee customer loyalty programs, company website, and social media ecosystem.
Manage marketing budgets and ensure optimal allocation for maximum ROI.
Lead, mentor, and collaborate with the marketing team to achieve overall business goals.
Proven experience in developing and managing successful lifestyle or F&B brands.
Strong strategic thinking with the ability to manage multiple brands and projects at once.
Excellent communication skills in English and Bahasa Indonesia.
Highly creative, data-driven, and results-oriented.
Strong leadership, collaboration skills, and ability to work in a fast-moving environment.
Event Opportunities - Brand activations, store openings, collaborations, shoots
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.