Trade Marketing Specialist

Little Joy; Jakarta Utara; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A growing Indonesian baby commerce firm is seeking a proactive Trade Marketing Specialist to develop and execute marketing strategies that enhance sales and brand presence in retail channels. You will design and manage in-store promotions, optimize product visibility, and analyze market trends to improve initiatives. Candidates should possess a Bachelor's degree in Marketing or Business, along with 1–3 years of relevant experience in trade marketing, preferably in FMCG. Strong analytical and communication skills are essential for this role.

Qualifications

• 1–3 years of experience in trade marketing, preferably in FMCG or retail industry.
• Strong analytical skills and ability to interpret data and market insights.
• Excellent communication, negotiation, and project management skills.

Responsibilities

• Develop and implement trade marketing plans and programs to support brand and sales objectives.
• Design and execute in‑store promotions and merchandising strategies.
• Monitor and analyze market trends and shopper behavior.

Skills

Analytical skills

Communication skills

Negotiation skills

Project management skills

Creativity

Education

Bachelor's degree in Marketing, Business, or related field

Job description

Job Overview

We are looking for a proactive and creative Trade Marketing Specialist to develop and execute trade marketing strategies that drive sales growth and strengthen brand presence in offline and retail channels. This role will work closely with sales, marketing, and key account teams to ensure effective in‑store execution and promotional activities.

Key Responsibilities

• Develop and implement trade marketing plans and programs to support brand and sales objectives.
• Design and execute in‑store promotions, merchandising strategies, and point‑of‑sale (POS) materials.
• Work with sales and key account teams to optimize product visibility and availability in retail channels.
• Monitor and analyze market trends, shopper behavior, and competitor activities to identify opportunities and improve strategies.
• Evaluate the effectiveness of trade marketing initiatives and prepare post‑activity reports.
• Manage trade marketing budgets and ensure optimal resource allocation.
• Coordinate with external vendors, agencies, and partners for event execution and promotional activities.
• Support sales teams with trade materials, promotional tools, and product training as needed.

Requirements

• Bachelor’s degree in Marketing, Business, or related field.
• 1–3 years of experience in trade marketing, preferably in FMCG or retail industry.
• Strong analytical skills and ability to interpret data and market insights.
• Excellent communication, negotiation, and project management skills.
• Creative, detail‑oriented, and able to work independently as well as part of a team.
• Willing to travel and visit key retail partners when needed.

Company

Industry: Manufacturing, Transport & Logistics; Employees: 51‑100

Little Joy is a fast‑growing Indonesian baby commerce and tech‑enabled company, backed by in‑house pediatrician and nutritionist to improve 11 years of non‑improvement malnutrition and contribute to the Sustainable Development Goal in Indonesia.