HEAD OF MARKETING

PT BOGA MAKMUR BERJAYA ABADI; Jakarta Utara; On-site; IDR 997.838.000 - 1.496.758.000; Full time

Job summary

A leading restaurant group in Jakarta Utara is seeking a Head of Marketing to elevate their brands and drive impactful marketing initiatives. The ideal candidate will have a proven track record in lifestyle or culinary brand management, excelling in strategic thinking and communication. Responsibilities include developing brand strategies, leading marketing campaigns, analyzing customer journeys, and managing multiple brands. Join us to shape memorable guest experiences and contribute to our growth.

Benefits

Event Opportunities - Brand activations

Store openings

Collaborations

Photoshoots

Qualifications

• Proven experience in developing and managing successful lifestyle or F&B brands.
• Strong strategic thinking with the ability to manage multiple brands and projects at once.
• Excellent communication skills in English and Bahasa Indonesia.
• Highly creative, data-driven, and results-oriented.

Responsibilities

• Develop and execute brand strategies to strengthen brand presence.
• Lead creative marketing campaigns and digital initiatives.
• Analyze customer acquisition journeys to increase traffic.
• Manage multiple brands simultaneously with distinct market identities.
• Monitor and report brand performance using analytics.

Skills

Strategic thinking

Communication skills

Leadership

Creativity

Data-driven mindset

Job description

Our restaurant group is seeking a dynamic, strategic, and creative Head of Marketing to elevate our brands and drive impactful marketing initiatives across our portfolio. We’re looking for someone with a proven ability to grow strong lifestyle or culinary brands, paired with the agility to thrive in a fast-paced, ever-evolving environment. If you’re passionate about shaping memorable guest experiences and building beloved hospitality brands, we’d love to meet you.

Job Responsibilities

Develop and execute brand strategies to strengthen brand presence, drive awareness, and achieve revenue targets.

Lead creative marketing campaigns, digital initiatives, and customer engagement programs (e.g., loyalty strategies, product launches, promo campaigns, events).

Analyze customer acquisition journeys (online & offline) and develop strategies to increase traffic and conversion.

Manage multiple brands simultaneously, ensuring each brand maintains a distinct and impactful market identity.

Monitor and report brand performance using analytics, market trends, and customer insights.

Work closely with the Design Team to develop consistent and effective communication tools.

Oversee customer loyalty programs, company website, and social media ecosystem.

Manage marketing budgets and ensure optimal allocation for maximum ROI.

Lead, mentor, and collaborate with the marketing team to achieve overall business goals.

Requirements

Proven experience in developing and managing successful lifestyle or F&B brands.

Strong strategic thinking with the ability to manage multiple brands and projects at once.

Excellent communication skills in English and Bahasa Indonesia.

Highly creative, data-driven, and results-oriented.

Strong leadership, collaboration skills, and ability to work in a fast-moving environment.

Other benefit:

Event Opportunities - Brand activations, store openings, collaborations, shoots