Wellbeing jobs in United Kingdom

Location: London or Norwich

Salary: £110,000 - £125,000

The Head of GenAI plays a pivotal role in helping General Insurance unlock new value through the practical, responsible and scalable use of GenAI. Working as a strategic partner to senior leaders across Personal Lines, Commercial Lines and Claims, the role focuses on identifying high‑impact opportunities, shaping realistic solutions, and ensuring GenAI is successfully embedded into day‑to‑day operations.

This is not a purely technical role, although technical understanding is important, it is about partnering to drive AI‑driven innovation into the business—working closely with leadership teams to understand their challenges, translate them into GenAI‑enabled use cases, and guide delivery through to adoption and measurable outcomes. The focus is on what GenAI can do for the business: improving efficiency, enhancing customer experience, enabling faster decision‑making and opening up entirely new opportunities for growth.

The role leads the end‑to‑end lifecycle of GenAI initiatives, from discovery and prioritisation through to implementation and scaling. It brings together technical experts, product teams, data scientists and operational leaders to ensure solutions are safe, compliant, value‑driven and aligned to GI’s strategic priorities.

The Head of GenAI helps build a culture that embraces experimentation, responsible innovation and continuous learning—ensuring that GenAI delivers real benefits for customers, colleagues and the business.

• Deep expertise in artificial intelligence, with a strong focus on generative AI technologies and their application across insurance operations.
• Strong knowledge of machine learning, natural language processing, and large language models, including their ethical and regulatory implications.
• Strong business acumen and commercial awareness, with the ability to assess and communicate the financial impact of GenAI initiatives.
• Ability to influence and advise senior stakeholders across Aviva, translating complex technical concepts into clear business outcomes.
• Excellent understanding of the UK general insurance market, including Personal Lines, Commercial Lines, and Claims.

Our purpose – with you today, for a better tomorrow – is a promise we make to our colleagues too. And one of the ways we live up to that promise is by investing in you. We have so much to offer when it comes to being an Aviva colleague.

• Salary: £110,000 – £125,000 (depending on location, skills, experience, and qualifications)
• Bonus opportunity – 25% of annual salary; actual amount depends on your performance and Aviva’s.
• Generous pension scheme – Aviva will contribute up to 14%, depending on what you put in.
• 29 days holiday plus bank holidays, and you can choose to buy or sell up to 5 days.
• Make your money go further – Up to 40% discount on Aviva products, and other retailer discounts.
• Up to £1,200 of free Aviva shares per year through our Matching Share Plan and share in the success of Aviva with our Save As You Earn scheme.
• Brilliantly supportive policies including parental and carer’s leave.
• Flexible benefits to suit you, including sustainability options such as cycle to work.
• Make a difference, be part of our Aviva Communities and use your 3 paid volunteering days to help others.
• We take your wellbeing seriously with lots of support and tools.

Take a look to learn more. Put a salary into this calculator to see what your total Aviva Reward could be.

We're inclusive and welcome everyone — we want applications from all backgrounds and experiences. Excited but not sure you tick every box? Even if you don’t, we would still encourage you to apply. We also consider all forms of flexible working, including part time and job shares.

We flex locations, hours and working patterns to suit our customers, business, and you. Most of our people are smart working – spending around 50% of their time in our offices every week – combining the benefits of flexibility with time together with colleagues.

We interview every disabled applicant who meets the minimum criteria for the job. Once you’ve applied, please send us an email stating that you have a disclosed disability, and we’ll interview you.

We’d love it if you could submit your application online. If you require an alternative method of applying, please give Harjot Kaur a call on +44 7353 138456 or send an email to harjot.kaur@aviva.com.