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South London and Maudsley NHS Foundation Trust

London, United Kingdom

Other

Yes

e80f60dfc8f9

14

28.04.2025

12.06.2025

Job overview

Are you a digital communications expert with a passion for making a real impact? We are looking for a dynamic individual to drive our digital presence and engage our diverse audiences.

You will:

1. Drive digital strategy: Implement and support our digital communications strategy across our websites and social media platforms, ensuring alignment with our broader goals and objectives.
2. Create compelling content: Develop and curate content that resonates with our target audiences, inspiring and engaging them while maintaining best practice guidelines.
3. Innovate and optimise: Design a forward-looking innovation and development roadmap for our digital channels, ensuring we leverage the latest technology.
4. Lead and advise: Collaborate with colleagues across the Trust and external partners, offering expert advice on digital communication strategies, campaigns, and community engagement.

What you will bring:

1. Digital expertise: A strong background in digital communications, with experience in content creation, social media management, and websites.
2. Strategic vision: The ability to develop and implement digital strategies that align with organizational goals and drive engagement.
3. Innovation mindset: A proactive approach to staying ahead of digital trends and technologies, constantly seeking ways to enhance user experience.
4. Leadership and collaboration: Excellent communication and leadership skills, with a talent for guiding teams and advising stakeholders on digital best practices.

Main duties of the job

• To produce content for the Trust’s website and social media channels in line with the organisation's overarching communications strategy.
• To produce regular reporting on the performance of the Trust’s digital communications.
• To provide advice and guidance to colleagues across the Trust and external partners on best practice for digital communications.
• Develop and deliver digital communications campaigns to increase awareness of the Trust and its services amongst target audiences.
• To ensure the constant development and innovation of the Trust’s digital channels.
• Ensure Trust’s external newsletters are planned and sent efficiently in line with best practices.

Working for our organisation

We are committed to ensuring our staff get the most out of their benefits package and understand the importance of a healthy work-life balance. There is an extensive range of excellent benefits for you and your family.

We want you to feel like you are part of a close-knit team at South London and Maudsley. It’s important to us that you feel valued and appreciated, which is why we have a comprehensive benefits package on offer.

Some of our benefits include:

• Generous pay, pensions, and leave, with a comprehensive pay, pensions, and leave package dependent on role and length of service.
• Work-life balance, flexible working, and support for flexible options such as part-time working and job sharing.
• Career development opportunities supported through programmes such as mentoring, coaching, positive people management, collective leadership, and other talent programmes.
• Car lease deals, accommodation options like key-worker housing on selected sites.

NHS discounts, with discounts up to 10% from various retail brands via the Health Service Discounts website.

Other benefits include:

• Counselling services
• Long service awards
• Cycle to work scheme
• Season ticket loan
• Staff restaurants

Detailed job description and main responsibilities

Digital and social media

• Ensure the Trust, King’s Maudsley Partnership, and South London Listens websites are up to date with engaging content.
• Maintain the Trust’s owned social media channels with timely content.
• Drive growth of the Trust’s digital audience with engaging and shareable content.
• Assist colleagues with website and social media projects, providing expert guidance.
• Create campaigns to increase social media following and community engagement.
• Increase visits to the Trust’s website via social media channels.
• Encourage stakeholder content sharing.
• Manage the Trust’s external newsletter programme.

Communications and relations

• Create accurate, effective, and engaging content for digital platforms.
• Use expertise to advise colleagues on digital communication best practices.
• Establish and maintain effective relationships internally and externally.
• Tailor communications for target audiences.
• Plan and organize digital activities and events.
• Manage external supplier contracts ensuring value for money.

Policy and service development

• Develop digital and social media plans for platform development and innovation.
• Manage complex digital communication programmes and projects, ensuring resource allocation and deadlines are met.

Person specification

Training and qualifications

• Evidence of ongoing personal and professional development.

Values and behaviours

• Ability to act in accordance with our values and behaviours.

Other

• Empathy for individuals with mental health problems.
• Personal experience of mental health issues.

Experience

• Proven experience in digital communications, preferably within large organizations.
• Writing for diverse audiences across digital channels.
• Managing website and social media content.
• Designing, writing, and sending email newsletters via professional providers.
• Procurement of external goods/services.
• Involving service users, carers, and the public in projects.
• Organizing events and workshops.
• Managing a busy workload with deadlines.
• Strong communication and interpersonal skills.
• NHS and mental health experience.
• Website development project experience.

Knowledge and skills

• Knowledge of digital platforms, including social media.
• High literacy level for reports and information sharing.
• Attention to detail.
• Ability to manage multiple activities and projects.
• Strong planning and organizational skills.
• Prioritization and initiative in a changing environment.
• Interpersonal, influencing, and negotiating skills.
• Analytical and decision-making skills.
• Problem-solving abilities.
• Ability to work independently and in teams.
• Calmness under pressure.
• Knowledge of Content Management Systems, HTML coding, and Email Service Providers.