Digital Marketing Lead

Ayvens; Bristol; On-site; GBP 40,000 - 50,000; Full time

Job summary

An innovative firm is looking for a Digital Marketing Lead to drive digital strategies across the UK. In this role, you will oversee website development, SEO tactics, and impactful marketing campaigns. Your expertise will enhance the team's digital skills and ensure compliance with regulations. Join a forward-thinking company that values collaboration, curiosity, and authenticity, and play a crucial role in shaping the future of sustainable mobility. If you're passionate about making a difference in digital marketing, this opportunity is perfect for you.

Qualifications

• Proven experience in digital marketing, including SEO and campaign design.
• Strong organizational and project management skills.

Responsibilities

• Lead website development and SEO strategy to maximize brand impact.
• Collaborate on high-quality digital marketing campaigns.

Skills

Digital Marketing

SEO

Content Optimization

Project Management

Data Analytics

Tools

Content Management Systems

Microsoft Word

Microsoft Excel

MS Teams

Job description

At Ayvens, progress starts with you.

Our ambitions to shape the future of sustainable mobility are powered by our talent. Join us, and get better with every move.

Overall Job Purpose

Ayvens is seeking a talented Digital Marketing Lead to oversee the planning and execution of digital marketing activities across the UK for all brands. This role offers a competitive salary of £40,000 - £50,000. You will manage the design, development, and implementation of our website strategy aligned with business objectives, and develop strategies to increase traffic and revenue through content optimization, digital campaign design, and SEO tactics.

Key Accountabilities

1. Lead research, design, and execution of website development to maximize brand impact.
2. Plan and implement SEO strategies to boost website authority.
3. Collaborate with the marketing team to develop and deliver impactful, high-quality digital marketing campaigns that improve conversion opportunities for all products and brands.
4. Act as a subject matter expert to enhance digital skills within the marketing team and work closely with the digital marketing executive on content optimization.
5. Ensure all digital activities comply with company guidelines, DMCCA, and FCA regulations.
6. Utilize analytics and data insights to inform digital decision-making.
7. Manage supplier relationships to ensure continuous improvement and value for money.
8. Work with key stakeholders and IT teams to execute digital activities effectively, utilizing available resources.

Competencies

To succeed, you should have:

1. A proven track record of digital marketing success.
2. Strong teamwork and collaboration skills.
3. Excellent organizational and project management abilities.
4. Strong interpersonal skills to engage stakeholders at all levels.
5. Experience in supplier or relationship management.
6. The ability to thrive in a fast-paced environment, managing multiple projects under pressure and tight deadlines.

Skills and Experience Required/Desirable

1. Proven experience in digital marketing, including SEO, digital campaigns, and website design.
2. Knowledge of the Digital Markets, Competition & Consumers Act and regulatory environment.
3. Familiarity with design thinking or similar customer-centric techniques.
4. Good digital literacy, especially with Content Management Systems.
5. Proficiency with core Microsoft applications (Word, Excel, MS Teams).

Ayvens Values

We value:

• Collaboration: Focusing on collective success.
• Curiosity: Proposing new ideas and embracing change.
• Authenticity: Acting ethically and courageously.
• Commitment: Engaging with consideration for others.

Why Join Us?

At Ayvens, we foster a culture of innovation and collaboration. If you are passionate about digital marketing and want to make a meaningful impact, we would love to hear from you!

Why Ayvens?

With over 3.4 million vehicles managed across more than 42 countries, we provide leasing, subscription services, fleet management, and multi-mobility solutions to a diverse customer base. We are leading the way to net zero and shaping the digital transformation of the industry, meeting the evolving mobility needs of our clients.

Our success is driven by our commitment to customer satisfaction. We deliver innovative, technology-enabled services that help our customers succeed. We are dedicated to sustainable mobility, guided by the principles of authenticity, curiosity, commitment, and collaboration. We strive to be a diverse organization where everyone can thrive and be themselves.

Join us as we enable large-scale adoption of sustainable mobility and provide solutions for our customers' success. Follow our page for updates, news, and insights.

• ALD Automotive | LeasePlan are rebranding to Ayvens across all 42 countries by 2025.