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Head of B2B Travel & MICE Sales – UK, Ireland & Nordics
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Head of B2B Travel & MICE Sales – UK, Ireland & Nordics
Job summary
A luxury tour operator is seeking an experienced Head of B2B Travel & MICE Sales to enhance brand presence in the UK, Ireland, and the Nordics. This role involves developing sales strategies, building partnerships, and leading a high-performing team. Candidates must have a strong background in B2B sales within the travel industry, excellent leadership skills, and proficiency in digital tools. The position offers a competitive salary, hybrid working conditions, and generous leave policies.
Benefits
Qualifications
- Proven experience in a senior B2B or Trade Sales role within the travel industry.
- Strong leadership credentials with the ability to mentor and motivate a high‑achieving team.
- Excellent negotiation, communication and relationship-building skills.
Responsibilities
- Develop and execute the B2B sales strategy for Trade, OTAs and MICE.
- Build strong commercial partnerships with travel agents and corporate event clients.
- Lead and inspire a high-performing sales and events team.
Skills
Tools
Our client is a highly regarded luxury tour operator specialising in premium all-inclusive holidays across the globe. As the business continues to expand, they are seeking an experienced and driven Head of B2B Travel & MICE Sales to strengthen their brand presence across the UK, Ireland and the Nordics, while leading and developing a high‑performing sales team.
Are you an inspirational leader with a proven track record in the luxury travel sector? Do you excel at building long‑lasting relationships within the travel trade and MICE markets?
If the answer is yes, then this could be the perfect next step in your career.
- Develop and execute the B2B sales strategy for Trade, OTAs and MICE across the UK, Ireland and the Nordics.
- Build strong commercial partnerships with travel agents, consortia, TMCs and corporate event clients.
- Drive e‑distribution performance, including OTAs and API‑led channels.
- Lead, mentor and inspire a high‑performing sales and events team.
- Oversee event production to ensure excellence in quality, budget management and timely delivery.
- Work closely with marketing and wider internal teams to enhance customer experience and brand visibility.
- Represent the brand at trade shows, industry events and client meetings as required.
- Proven experience in a senior B2B or Trade Sales role within the travel industry.
- Strong leadership credentials with the ability to mentor and motivate a high‑achieving team.
- Excellent negotiation, communication and relationship‑building skills.
- Well‑connected within the travel trade across the UK, Ireland and the Nordics.
- Confident using digital sales tools (e.g., PowerBI, Salesforce, Coupa).
- Solid understanding of OTA and API distribution models.
- Competitive salary + excellent benefits (including pension scheme & private healthcare).
- Hybrid working: 3 days per week in the London office, 2 days from home.
- 25 days’ annual leave + public holidays + your birthday off.
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.