Head of B2B Travel & MICE Sales – UK, Ireland & Nordics

CM recruitment; Greater London; Hybrid; GBP 150,000 - 200,000; Full time

Job summary

A luxury tour operator is seeking an experienced Head of B2B Travel & MICE Sales to enhance brand presence in the UK, Ireland, and the Nordics. This role involves developing sales strategies, building partnerships, and leading a high-performing team. Candidates must have a strong background in B2B sales within the travel industry, excellent leadership skills, and proficiency in digital tools. The position offers a competitive salary, hybrid working conditions, and generous leave policies.

Benefits

Competitive salary

Pension scheme

Private healthcare

25 days annual leave

Qualifications

• Proven experience in a senior B2B or Trade Sales role within the travel industry.
• Strong leadership credentials with the ability to mentor and motivate a high‑achieving team.
• Excellent negotiation, communication and relationship-building skills.

Responsibilities

• Develop and execute the B2B sales strategy for Trade, OTAs and MICE.
• Build strong commercial partnerships with travel agents and corporate event clients.
• Lead and inspire a high-performing sales and events team.

Skills

Leadership

Negotiation skills

Communication skills

Relationship-building

Digital sales tools

Tools

PowerBI

Salesforce

Coupa

Job description

Head of B2B Travel & MICE Sales – UK, Ireland & Nordics

Luxury Tour Operator | London / Hybrid

Our client is a highly regarded luxury tour operator specialising in premium all-inclusive holidays across the globe. As the business continues to expand, they are seeking an experienced and driven Head of B2B Travel & MICE Sales to strengthen their brand presence across the UK, Ireland and the Nordics, while leading and developing a high‑performing sales team.

Are you an inspirational leader with a proven track record in the luxury travel sector? Do you excel at building long‑lasting relationships within the travel trade and MICE markets?
If the answer is yes, then this could be the perfect next step in your career.

Head of B2B travel & MICE Sales Key Responsibilities

• Develop and execute the B2B sales strategy for Trade, OTAs and MICE across the UK, Ireland and the Nordics.
• Build strong commercial partnerships with travel agents, consortia, TMCs and corporate event clients.
• Drive e‑distribution performance, including OTAs and API‑led channels.
• Lead, mentor and inspire a high‑performing sales and events team.
• Oversee event production to ensure excellence in quality, budget management and timely delivery.
• Work closely with marketing and wider internal teams to enhance customer experience and brand visibility.
• Represent the brand at trade shows, industry events and client meetings as required.

Head of B2B travel & MICE Sales Experience

• Proven experience in a senior B2B or Trade Sales role within the travel industry.
• Strong leadership credentials with the ability to mentor and motivate a high‑achieving team.
• Excellent negotiation, communication and relationship‑building skills.
• Well‑connected within the travel trade across the UK, Ireland and the Nordics.
• Confident using digital sales tools (e.g., PowerBI, Salesforce, Coupa).
• Solid understanding of OTA and API distribution models.

Head of B2B travel & MICE Sales Additional Info

• Competitive salary + excellent benefits (including pension scheme & private healthcare).
• Hybrid working: 3 days per week in the London office, 2 days from home.
• 25 days’ annual leave + public holidays + your birthday off.