Customer Experience jobs in United States

BRP

Bolton, UK

Other

Yes

34d73688607b

4

28.04.2025

12.06.2025

WELCOME TO BRP

We’re a world leader in recreational vehicles and boats, creating innovative ways to move on snow, water, asphalt, dirt, and even in the air. Headquartered in Valcourt, Quebec, Canada, our company is rooted in ingenuity and customer focus.

We operate manufacturing facilities across Canada, the US, Mexico, Finland, Australia, and Austria, with a workforce of nearly 20,000 passionate people, driven by the belief that the journey matters as much as the destination.

YOUR JOURNEY AT BRP

As the Country Marketing Lead for the UK & Ireland, you will lead exciting initiatives. You will promote Can-Am’s off-road and heavy-duty vehicles, and support the launch of electric models disrupting the market.

We seek a passionate, customer-centric marketer with experience in deploying consumer engagement strategies and activating local marketing initiatives. You will collaborate with regional teams and external partners.

KEY RESPONSIBILITIES

1. Go-to-Market Planning and Execution:
   • Develop and implement local annual marketing plans aligned with regional goals.
   • Coordinate trade shows, events, demo days, website updates, communication materials, CRM campaigns, and product launches.
   • Contribute to strategic growth initiatives, measure results, evaluate ROI, and manage marketing budgets.
2. Dealer Marketing:
   • Support dealers in creating and executing local marketing plans to enhance customer experience and retail sales.
   • Leverage BRP programs, including Coop initiatives, and support digital transformation at dealerships.
   • Provide ongoing support and guidance to dealers.
3. Content Marketing & PR:
   • Generate locally relevant content during marketing initiatives to enhance brand storytelling.
   • Maintain relationships with media and PR agencies, coordinate media events, press testing, and manage demo fleets.

REQUIRED COMPETENCIES

• Business acumen: connecting marketing strategy with dealership operations.
• Proactive attitude: results-oriented, pragmatic, accountable.
• Collaborative spirit: effective communication and partnership-building with dealers.
• Ability to operate in a matrix environment across multifunctional teams.

QUALIFICATIONS AND EXPERIENCE

• Bachelor’s degree in Marketing, Business Administration, or similar.
• Approximately 5 years of marketing experience.
• Knowledge of digital marketing is advantageous.
• Interest or experience in powersports and motorcycles.
• Fluent in English; additional languages are a plus.

The role is home-based in the UK with regular travel within the UK and Ireland, and occasional travel to EMEA HQ in Switzerland (up to 20%).

COMMITMENT TO DIVERSITY

BRP values diversity and inclusion, fostering a culture where everyone feels they belong, can grow, and find purpose.

NOTE: If you are not a passport holder for the country of the vacancy, a work permit may be required. Please visit our blog for more info. Do not include bank or payment details in your application. All applications must be submitted via the 'Apply now' button.