Digital Content Strategist

TN United Kingdom; London; Hybrid; GBP 40,000 - 80,000; Full time

Job summary

An established industry player seeks a Digital Content Strategist to enhance its online presence. This role involves defining and implementing a cohesive content strategy across various digital platforms, ensuring engaging user experiences. You will lead the creation of innovative content while collaborating with internal and external teams to optimize the digital customer journey. The position offers flexibility with hybrid working options and a commitment to diversity and inclusion. If you're passionate about digital content and eager to make an impact, this opportunity is perfect for you.

Benefits

Company car or allowance

Bonus

Pension schemes

Share options

Flexible vacation

Private health/dental

Healthcare cash plans

Income protection

Life assurance

Employee discounts

Qualifications

• 5+ years of experience in content strategy, copywriting, or related fields.
• Degree qualified in writing, journalism, or communications.

Responsibilities

• Define and execute the content strategy for digital platforms.
• Collaborate with teams to improve customer journey and content workflows.

Skills

Content Strategy

Copywriting

UX Writing

SEO

Digital Asset Management

Education

Degree in Communications

Degree in Marketing

Tools

Sitecore 10.x

Job description

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Digital Content Strategist, Central London

Client: Smith+Nephew

Location: Central London, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Reference: e0af5bb7b49a

Job Views: 4

Posted: 29.04.2025

Expiry Date: 13.06.2025

Job Description:

Life Unlimited.

At Smith+Nephew, we design and manufacture technology that takes the limits off living!

The Digital Content Strategist defines, builds, and structures the evolving overall digital content (including assets and user interactions) on Smith+Nephew's website and digital platforms. This is a new role, working across all our business units to build and deliver cohesive digital communications. The role works in partnership with local markets and is the lead on all things digital content in our global head office. This is a hands-on role where you will be strategizing and implementing with our small team and agency partners.

What will you be doing?

• Define the new content creation process for our digital platforms. Educate and support the internal organization to build user-friendly and dynamic content.
• Own the creation, development, and execution of the content strategy for the company's website and connected, customer-facing digital platforms.
• Improve internal production processes for crafting digital content by collaborating practically in small teams and closely working with Marketing and Marcom. Define new content workflows in the CMS in collaboration with technical teams.
• Work with internal partners to improve the whole customer journey, tying together big ideas and concepts in ways that engage customers and are innovative.
• Be part of the global S+N.com web team, working closely with the Web Customer Experience Director, regional team members, internal editors, external design agencies, and development teams.
• Create and help maintain editorial calendars, content playbooks, voice/tone guides, taxonomies, metadata frameworks, and content migration plans to ensure consistency across platforms.
• Support and participate in content conception and creation with global and local markets.

What does success look like?

The Digital Content Strategist leads in enhancing customer satisfaction through guidance, driving engagement with excellent content and clear call-to-actions to optimize the digital customer journey. Your insights will help foster a 'digital first' culture at Smith+Nephew.

Your background

• 5+ years of experience in content strategy, copywriting, UX writing, SEO, or related fields, preferably in an agency setting.
• Degree qualified (or equivalent experience) in writing, journalism, literature, communications, marketing, or a similar field.
• Experience with Sitecore 10.x as CMS and Digital Asset Management System (DAM).
• Excellent knowledge of content workflows and supporting a global organization in producing innovative digital content.
• A balance of big-picture thinking, meticulous execution, and enthusiastic content consulting.
• Understanding of W3C standards, SEO, and analytics.

We are open to hybrid, remote, or office-based work, provided you reside in the UK. Some meetings will occur at our Watford office, so attendance when needed is important.

You. Unlimited.

We believe in creating the greatest good for society. Our strongest investments are in our people and the patients we serve.

What we are offering you

• Inclusion, Diversity and Equity: Committed to welcoming, celebrating, and thriving on diversity. Learn more on our website.
• Your Future: Company car or allowance, bonus, pension schemes, and share options.
• Work/Life Balance: Flexible vacation, paid holidays, and volunteering hours.
• Your Wellbeing: Private health/dental, healthcare cash plans, income protection, life assurance, and more.
• Flexibility: Hybrid working model for most roles.
• Extra Perks: Discounts on gyms, bicycle and car schemes, and other employee discounts.