Digital Content Strategist

TN United Kingdom; Watford; Hybrid; GBP 40,000 - 80,000; Full time

Job summary

An established industry player is seeking a Digital Content Strategist to lead innovative content strategies across digital platforms. This role involves defining content processes, collaborating with internal teams, and enhancing user experiences through engaging digital communications. The ideal candidate will possess over five years of experience in content strategy and related fields, with a strong understanding of content management systems. Join a forward-thinking company that values diversity and offers a flexible working environment, generous benefits, and opportunities for professional growth.

Benefits

Company car or car allowance

Generous bonus and pension schemes

Flexible vacation and time off

Private health and dental plans

Hybrid working model

Discounts on gyms and fitness clubs

Qualifications

• 5+ years of experience in content strategy and related fields.
• Degree qualified in writing, journalism, or marketing.

Responsibilities

• Define and execute the content strategy for digital platforms.
• Collaborate with teams to improve customer journey and content workflows.

Skills

Content Strategy

Copywriting

UX Writing

SEO

Content Management Systems (Sitecore 10.x)

Digital Asset Management

Content Workflows

Analytics

Education

Degree in Writing, Journalism, Literature, Communications, Marketing

Tools

Sitecore 10.x

Job description

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At Smith+Nephew, we design and manufacture technology that takes the limits off living!

The Digital Content Strategist defines, builds, and structures the evolving overall digital content (including assets and user interactions) on Smith+Nephew's website and digital platforms. This is a new role, working across all our business units to build and deliver cohesive digital communications. The role works in partnership with local markets and is the lead on all digital content in our global head office. It is a hands-on role where you will strategize and implement with our small team and agency partners.

What will you be doing?

• Define the new content creation process for our digital platforms. Educate and support the internal organization to build user-friendly and dynamic content.
• Own the creation, development, and execution of the content strategy for the company's website and connected, customer-facing digital platforms.
• Improve internal production processes for crafting digital content by collaborating practically in small teams and closely working with Marketing and Marcom. Define new content workflows in the CMS in collaboration with technical teams.
• Work with internal partners to improve the entire customer journey, tying together big ideas and concepts in engaging, innovative ways.
• Be part of the global S+N.com web team, working closely with the Web Customer Experience Director, regional team members, internal editors, external design agencies, and development teams.
• Create and maintain editorial calendars, content playbooks, voice/tone guides, taxonomies, metadata frameworks, and content migration plans to ensure consistency across platforms.
• Support and participate in content conception and creation with global and local markets.

What does success look like?

The Digital Content Strategist leads efforts to enhance customer satisfaction through guidance, drives engagement with excellent content and clear call-to-actions, and optimizes the digital customer journey. Your insights will foster a 'digital first' culture at Smith+Nephew.

Your background

• 5+ years of experience in content strategy, copywriting, UX writing, SEO, or related fields, preferably in an agency setting.
• Degree qualified (or equivalent experience) in writing, journalism, literature, communications, marketing, or a similar field.
• Experience with Sitecore 10.x as a Content Management System and Digital Asset Management System (DAM).
• Excellent knowledge of content workflows and supporting a global organization in producing innovative digital content.
• A blend of big-picture thinking, meticulous execution, and enthusiastic content consulting.
• Understanding of standard methodologies in W3C, SEO, and analytics.

We are open to hybrid, remote, or office-based working, provided you reside in the UK. Some meetings will occur at our Watford office, so it's important that you can attend when needed.

You. Unlimited.

We believe in creating the greatest good for society. Our strongest investments are in our people and the patients we serve.

What we are offering you

• Inclusion, Diversity, and Equity: Committed to welcoming, celebrating, and thriving on diversity. Learn more on our website.
• Your Future: Company car or car allowance, generous bonus and pension schemes, Save As You Earn share options.
• Work/Life Balance: Flexible vacation and time off, paid holidays, and paid volunteering hours to give back to our communities.
• Your Wellbeing: Private health and dental plans, healthcare cash plans, income protection, life assurance, and more.
• Flexibility: Hybrid working model for most professional roles.
• Extra Perks: Discounts on gyms and fitness clubs, salary sacrifice bicycle and car schemes, and other employee discounts.