Country Marketing Lead UK& Ireland

TN United Kingdom; Bolton; Remote; GBP 40,000 - 70,000; Full time

Job summary

An established industry player is seeking a passionate Country Marketing Lead for the UK & Ireland. This role involves developing innovative marketing strategies to promote off-road and heavy-duty vehicles, including electric models. The ideal candidate will have a strong background in consumer engagement and collaboration with regional teams and external partners. This exciting opportunity offers a chance to make a significant impact in a dynamic environment, driving growth and enhancing brand storytelling. If you are results-oriented and thrive in a collaborative setting, this position is perfect for you.

Qualifications

• 5+ years of marketing experience with a focus on consumer engagement.
• Bachelor's degree in Marketing or Business Administration required.

Responsibilities

• Develop and implement local marketing plans aligned with regional goals.
• Support dealers in executing local marketing plans to enhance customer experience.

Skills

Marketing Strategy

Consumer Engagement

Digital Marketing

Collaboration

Business Acumen

Education

Bachelor's Degree in Marketing

Bachelor's Degree in Business Administration

Job description

Country Marketing Lead UK & Ireland, Bolton

Client:

BRP

Location:

Bolton, UK

Job Category:

Other

EU work permit required:

Yes

Job Reference:

34d73688607b

Job Views:

4

Posted:

28.04.2025

Expiry Date:

12.06.2025

Job Description:

WELCOME TO BRP

We’re a world leader in recreational vehicles and boats, creating innovative ways to move on snow, water, asphalt, dirt, and even in the air. Headquartered in Valcourt, Quebec, Canada, our company is rooted in ingenuity and customer focus.

We operate manufacturing facilities across Canada, the US, Mexico, Finland, Australia, and Austria, with a workforce of nearly 20,000 passionate people, driven by the belief that the journey matters as much as the destination.

YOUR JOURNEY AT BRP

As the Country Marketing Lead for the UK & Ireland, you will lead exciting initiatives. You will promote Can-Am’s off-road and heavy-duty vehicles, and support the launch of electric models disrupting the market.

We seek a passionate, customer-centric marketer with experience in deploying consumer engagement strategies and activating local marketing initiatives. You will collaborate with regional teams and external partners.

KEY RESPONSIBILITIES

1. Go-to-Market Planning and Execution:
   • Develop and implement local annual marketing plans aligned with regional goals.
   • Coordinate trade shows, events, demo days, website updates, communication materials, CRM campaigns, and product launches.
   • Contribute to strategic growth initiatives, measure results, evaluate ROI, and manage marketing budgets.
2. Dealer Marketing:
   • Support dealers in creating and executing local marketing plans to enhance customer experience and retail sales.
   • Leverage BRP programs, including Coop initiatives, and support digital transformation at dealerships.
   • Provide ongoing support and guidance to dealers.
3. Content Marketing & PR:
   • Generate locally relevant content during marketing initiatives to enhance brand storytelling.
   • Maintain relationships with media and PR agencies, coordinate media events, press testing, and manage demo fleets.

REQUIRED COMPETENCIES

• Business acumen: connecting marketing strategy with dealership operations.
• Proactive attitude: results-oriented, pragmatic, accountable.
• Collaborative spirit: effective communication and partnership-building with dealers.
• Ability to operate in a matrix environment across multifunctional teams.

QUALIFICATIONS AND EXPERIENCE

• Bachelor’s degree in Marketing, Business Administration, or similar.
• Approximately 5 years of marketing experience.
• Knowledge of digital marketing is advantageous.
• Interest or experience in powersports and motorcycles.
• Fluent in English; additional languages are a plus.

The role is home-based in the UK with regular travel within the UK and Ireland, and occasional travel to EMEA HQ in Switzerland (up to 20%).

COMMITMENT TO DIVERSITY

BRP values diversity and inclusion, fostering a culture where everyone feels they belong, can grow, and find purpose.

NOTE: If you are not a passport holder for the country of the vacancy, a work permit may be required. Please visit our blog for more info. Do not include bank or payment details in your application. All applications must be submitted via the 'Apply now' button.