Wellness Brand Strategist: Social-First Growth Leader

Jobs in Fitness; City Of London; Hybrid; GBP 60,000 - 70,000; Full time

Job summary

A leading health and wellness brand in London seeks a Creative Brand Strategist to define their creative vision and develop a social-first content strategy. This role involves leading a team, overseeing content production, and ensuring cultural relevance across platforms like TikTok and Instagram. Ideal candidates are passionate about health and wellness with proven experience in social media strategy. A salary of £60,000 to £70,000 is offered along with other exciting perks including hybrid working and health club memberships.

Benefits

EMI share option scheme

25 days holiday + bank holidays

PureGym & subsidised ClassPass memberships

Monthly team learning sessions

Cash bonus for completing workouts

1 charity day per year

Sports wearable budget

Qualifications

• Proven experience in social-first brand building.
• Deep understanding of social algorithms and content virality.
• Strong leader comfortable in hands-on creation.

Responsibilities

• Define and execute the brand's creative vision.
• Develop a social-first content strategy.
• Analyse performance data and iterate strategies.

Skills

Creative strategy development

Social media expertise

Content production

Analytical skills

Trend identification

Storytelling

Videography

Tools

Instagram

TikTok

YouTube Shorts

Job description

A leading health and wellness brand in London seeks a Creative Brand Strategist to define their creative vision and develop a social-first content strategy. This role involves leading a team, overseeing content production, and ensuring cultural relevance across platforms like TikTok and Instagram. Ideal candidates are passionate about health and wellness with proven experience in social media strategy. A salary of £60,000 to £70,000 is offered along with other exciting perks including hybrid working and health club memberships.